HTC marketing department is just sad. - HTC One X

What the hell is an "HTC Butterfly" supposed to do? Who comes up with such childish unrecognizable names for flagship devices? And then what is an "M7"??
Why not simply a one X2? How is HTC ever going to build an iconic phone series this way if they keep changing the flagship brand every year.

Gambler_3 said:
What the hell is an "HTC Butterfly" supposed to do? Who comes up with such childish unrecognizable names for flagship devices? And then what is an "M7"??
Why not simply a one X2? How is HTC ever going to build an iconic phone series this way if they keep changing the flagship brand every year.
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Good point but the Butterfly will not be called that in European markets.
HTC have lost they're way a bit they should look toward Samsung with the Galaxy/Note series,they tried it with the Desire range few years ago,why not again ?

I believe m7 is just the code name (like Endeavoru pr Pyramind), I am sure they have already decided on a hilarious name with misplaced capitals already.
I vaguely recall the Butterfly was going to be the DLX in the US and Deluxe here but could be wrong.

M7 is a code name, no one outside of HTC knows what it will be called.
I like the name Butterfly. Why the hell not? Or does it need to be more manly? Would "HTC Skullcrusher XXX" make you want to buy it more?

The new marketing team is doing a good job with the M7, I mean they are playing the apple/samsung game in delivering various ''spy pics'' and infos every 2 days on the internet just to hype things up!
Also the unveiling of one definite flagship on the 19th Feb and I hope they invited lot of TVs,is a huge step forward for HTC marketing.
HTC is making awesome devices but they always lacked alot of communication,that's why Peter Chou fired the old team

Gambler_3 said:
HTC marketing department is just sad.
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Click to collapse
Not as sad as this thread. If you knew anything or tried to find out anything before starting this thread you would of none what everyone else as told you on here.
Sent from my HTC One X using Tapatalk 2

HTC makes really great phones, but their marketing is nowhere to be seen.
In my school a lot of people got Galaxy S3, and nobody except me got an One X.
Those two phones are competitors and substitutes so its sad that people haven't even heard of One X...
Its like you got an BMW car but don't know whats a Mercedes.
I think HTC doesn't do enough marketing or doesn't do it correctly which leads to situations like this where people don't know anything about HTC phones and therefore aren't buying them...

tomic888 said:
HTC makes really great phones, but their marketing is nowhere to be seen.
In my school a lot of people got Galaxy S3, and nobody except me got an One X.
Those two phones are competitors and substitutes so its sad that people haven't even heard of One X...
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Click to collapse
Exactly my story.
Sent from my HTC One X

This is about to change
2 things to remember
1- During the One Series launch, the One X was exclusive to AT&T in the USA, being on the same network, Apple was unhappy with all the One X hype (the One series was the highlight of last year's MWC) and managed to block it from entering the US due to some ridiculous lawsuit, HTC was forced to modify the software of all the units while they were held in customs before they were let in but nevertheless much delayed, which diluted much of the One X attention. This will never happen again because HTC signed a 10 year agreement with Apple
2- For three years HTC will now be the official smartphones sponsor to the UEFA Championship

HTC also took advertising and marketing in-house. The new marketing head is supposed to be pretty good. Worked at some big ad/marketing agencies over the years.

It's good to hear that HTC has recently got in a new Marketing Director.

They must bring up Rihana at the M7 NYC fiesta
Instead of taking pics in a plane that only a few saw in the internet

Related

Does this happen to you as HTC tp2 owner???

Ha! funny... most of my colleages in the office carry iphone, if not black berry as their work/personal phone. Guess what, most of their roles are dealing with Windows Platforms daily. As for myself, i am opposite, i am dealing with UNIX platform and the only guy who used HTP TP2 (Which I love it a lot).
They will asked, HTC TP2??? what kind of phone is that?? hahahahahahaha.
Even when i go to IKEA at one time, and happen to snap some pics of the furnitures that I want to buy and then show it to the sales rep, he said oh that a nice Iphone. WHAT!!!! LOL!!!
I guess lots of people out there still dont know what is HTC TP2....so sad.
I guess it is because, iphone does have the reputation and in the market longer than HTC :>
Same here. LOL
I´m sure is not because the iphoney or crackberry, it all depends where are you located.
In America continent those mentioned before has more influence and power on advertising and that´s why everybody wants and almost nobody knows HTC, but if you travel to Europe or Asia windows mobile/HTC is more well known than those mentioned before.
But here is the same, every friedn or co-worker has iphoney, crackberry or Nokia
ON my Universal times back in 2005 it was even more amazing to show off your HTC!!
hahahahahah! lmao
i had a guy (iphone owner) at work ask me if my tp2 was a knock off iphone. i told him yes i couldn't afford to be walled off behind apple walls. so he asks, "what did you pay for it" i told him i wanted to buy an unbranded one for about $700 in may for my birthday but decided to wait and wound up getting one for $300 (plus 2yr extintion to my contract with at&t). he replied with, "why i only spent $99 on my phone?" so i tell him its cuz your iphone SUCKS. i know that was mean but i then explained to him what htc offers with their hardware and how he is limited to what apple allows him to see, use, design, develop, explore, adapt, personalize and so on and so on. he agrees.
LOL, everywhere I go people think I'm holding an iPhone. And since everyone at my school seems to have one, and since I'm known as the computer expert at my school, everyone assumes I'm using an iPhone because it's the "most advanced phone ever".
i am living in China, the mass only know Nokia,but not HTC.
For most people who discovered smartphones when the iPhone came out, they think Apple invented it.
HTC has been around much longer than the iPhone, believe it or not. All those MDA, SDA phones, were manufactures by HTC since 2002! This is why this site is named XDA. Apple introduced the iPhone in 2007.
It's interesting how people call iPhone anything with a touch screen. Recently a relative of my wife came to the states and wated an iPhone for her children. She asked me about my iPhone (actually a TyTnII) and one day said that she had already gotten an iPhone, which turned out to be a Nokia N95.
There are many things that don't make sense in the smartphone world. Most people criticize MSFT for being a monopoly back in the day of the browsers war, but worship Apple who owns every single bit of the iPhone business. People criticize MSFT for being a close platform, but apple and Android won't let you install an app if you don't go through their market place. Apple blocks applications that compete not only with them, but with ATT, such as google voice.
iPhone and Adroid are worshipped for their innovations, but every single feature in the latest versions of both phones have been available to PocketPC users since probably 2000, at least I've been using windows smartphones since 2002 and all of them have had touch screen (albeit resistive), copy and paste, multitasking, MMS, SMS, email (multiple accounts, including exchange, IMAP and POP3), music (supporting a wide arrange of music format), pictures, videos, and you could install any app you want wherever you want. You can swap batteries, you can swap memory cards, and yes, there was a marketplace (actually several) before the Windows Market Place, it's still around and it's call Handango, which also allows you to try he applications before you buy them.
Even phone navigation was available way before the days of integerated GPS, there were many applications available, being TomTom the best known probably. It had turn-by-turn directions, with voice guidance and 3D maps. All you needed was an external wired, or bluetooth GPS receiver. That was before the iPhone was even announced.
It's common for many to complain about the inability to really close apps in windows, but few complain about the fact that the iPhone kills alls apps when you switch, rendering IM impossible, navigation, if you must take a phone call, facebook notifications, etc. I for one always disable the HTC task managet and let the OS handle memory allocation, which in my opinion, windows mobile does very well. Recently a reviewer pointed out (as a negative) that Windows Mobile was running 10 apps at the same time without he knowing it, and I say, that's good! A good proof of a true multitasking OS! I agree that apps should always have an exit button which actually closes the app if you don't want to use it anymore though, but this is an app programming issue, not an operating system issue.
But who cares, let people believe that Apple invented sliced bread and Android will save the world. Ultimately, it's MSFT own fault for neglecting it's own product, allow manufacturers to build, in some cases crappy, underpowered devices, neglect advertising, and forget to refresh the product to keep uo with the times. WM 6.5 was disappointment, and I'm cautiously optimist with 7(not really, it will disappoint). WM has the brain and heart of a smart and athletic 20 years old with the skin of an 80 year old overly exposed to the sun woman.
Ignorance is bliss sometimes. Most people think Mariah Carey composed "Without you". And no, it was not Harry Nilsson either.
Living is easy with eyes closed -JL
The *best* question I got when using my TP2: Is that the new iPhone with a keyboard??
nokiadashi said:
i am living in China, the mass only know Nokia,but not HTC.
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This is surprising as HTC is made in Taiwan, really close to China. I can understand that here in México so far away but so close to the factory and mass does not know!
Wow!
Mesquire said:
The *best* question I got when using my TP2: Is that the new iPhone with a keyboard??
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Click to collapse
LOL
That is a good one
nokiadashi said:
i am living in China, the mass only know Nokia,but not HTC.
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Click to collapse
man , not only nokia . .
in fact, people knows dopod so well ,but most of them didn't know dopod is a sub company of htc..
anyway , more and more people use htc phones now.
Mesquire said:
The *best* question I got when using my TP2: Is that the new iPhone with a keyboard??
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Click to collapse
Should Apple ever intro such a thing, people are going to assume every keyboarded smartphone in existence is an iPhone Pro clone.
The mass market can be so cute sometimes.
Back when I had my MDA...I had it so tweaked and geeked that when the iPhoney came out I named my device the iWiz (HTC Wizard which will wiz all over the iPhone)...everyone I knew jumped on the Apple bandwagon, they were my iPhone this, my iPhone that...I'd sit back and patiently watch, then whip out my iWiz and change their tv channels or remote their pc, or view movies, etc...and they would all have their jaws drop...and regret getting the iPhone. Now I have the Rhodium...and I just got it so it isn't even really tweaked and geeked yet, it still has the stock rom even...and it is still killing the iPhone. I just have a good laugh over it. I figure while the Lemmings play with their crappy iPhone, I'll have a good laugh when mine actually DOES something worthwhile...and look just as pretty as the iPhone, when doing that worthwhile thing!!
Oh, and for the Droid lovers...a friend of mine has the Moto Cliq...she charges her battery 3-4x a day...I use GPS, catch up on Twitter and Facebook, and make a ton of calls...and charge my phone every other day...and as for the open source bit...any awesome XDA chef can make my windows device "open source" too!!
orb3000 said:
This is surprising as HTC is made in Taiwan, really close to China. I can understand that here in México so far away but so close to the factory and mass does not know!
Wow!
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AFAIK, that is because they are still being marketed under the Dopod banner (a subsidiary of HTC), while the rest of the world has moved on to HTC.
http://www.dopod.com.cn or http://www.dopod.com/
fortunz said:
Should Apple ever intro such a thing, people are going to assume every keyboarded smartphone in existence is an iPhone Pro clone.
The mass market can be so cute sometimes.
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Click to collapse
Doubtful that would happen - heard it somewhere that Mr. Jobs doesn't like the idea of an iPhone with a physical keyboard.
Yeah, a variety of people thought I had gotten the iPhone when they saw me from afar. Then when they saw it up close they were "what's that" and I'd tell them and responded to their comment that they had thought it was the iPhone with all the reasons I don't want the iPhone. One thing I envy the iPhone slightly is the better processor capable of better video. But that is only slightly as the screen res is so much lower that it doesn't matter in the end cause even with a better video file it will look worse. Plus the new gen of Winmo phones had that CPU beat no questions asked.
And it's amazing how much apple and the iphone have trapped people's attention. My previous phone which I bought in Christmas 2005 was a motorola e680i (white version) and when people saw it they were "is that the new apple phone? I had heard they were coming out with one" because it was touch screen and white and sleek like an imac. The bad thing about that phone was the lack of apps and keyboard.
ANd yeah, no one knows what my phone is or recognizes the brand but that's because in Mexico HTC is almost non-existent. Though curiously the other day I went to one of the bigger more central malls in the city and saw this HUGE banner outside the movie theater from Telcel (the dominant carrier) advertising their new HTC phone, the Diamond (not Diamond 2, just Diamond). Mexico is behind on tech in general. I saw the TyTNII just before I bought my TP2, it was going in the store for about a hundred dollars more than I paid for my TP2 despite the age of the device and inferior specs.
When I went into an at&t corp store in late October to look at a TP2, or a dummy phone, to gauge the size, the at&t drone had no idea what I was talking about, but quickly pointed me to the iphone. I said, no thanks, if I wanted a toy, I'd go to Toys R Us.
Same here in Greece. Htc isn't that much advertised, I'd say that it's starting now though. You just spot a diamond2 here and there and an HD if you look thouroughly. I'm on the go a lot, public transport etc and i have only seen only another one TP2 owned by a teenage girl fyi. However you do spot a hell lot iphones.
Anyway the other day i was messing with my TP2 while being at the subway, and there was this guy that tapped me in the shoulder, fascinated prolly, and was like "Wow dude is this a new version of the iphone, or what?"
And I was like "Dude, google htc touch pro2, and figure it out yourself."
I mean c'mon people every phone with a touchscreen is NOT necessarily invented by Apple! LOL
Ha! It's really lots of fun reading everyone here also experiencing with their HTC TP2 get miss-identified with an iphone.
Thanks for sharing your experience on how people react to our HTC TP2.
I guess time will tell .........
stormrain said:
And I was like "Dude, google htc touch pro2, and figure it out yourself."
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So HTC fans are all out orally delivering let me google that for you* addresses in response to questions about their phones? It's a wonder people don't know what it is.
(I kid, I kid)
fortunz said:
So HTC fans are all out orally delivering let me google that for you* addresses in response to questions about their phones? It's a wonder people don't know what it is.
(I kid, I kid)
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Hahahahahaa that is so funny!!!!

Prediction of Desire Sales

Here are my predictions:
- End of June 2010 HTC will have sold 500,000 Desire phones
- End of April 2010 HTC, just in the UK, will sell 30,000 phones
By the end of 2010 I think HTC will have sold 5m Desire phones (not inc. USA sales)
Is this some kind of gambling-game?
How do you calculate your prediction?
I'd say
- End of July 2010 HTC will have sold 1m Desire phones
- End of April 2010 HTC, just in Germany , will sell 20,000 phones
By the end of 2010 I think HTC will have sold 7,5m Desire phones (not inc. USA sales)
End of June 2010 T Mobile UK will have sold 25,000
End of June 2010 T Mobile UK will have delivered 1,387.
GGG10 said:
End of June 2010 T Mobile UK will have sold 25,000
End of June 2010 T Mobile UK will have delivered 1,387.
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ha ha
thats funny
I was able to buy one in Munich/ Germany Today. I think its not too difficult to get one now.
fooXeh said:
Is this some kind of gambling-game?
How do you calculate your prediction?
I'd say
- End of July 2010 HTC will have sold 1m Desire phones
- End of April 2010 HTC, just in Germany , will sell 20,000 phones
By the end of 2010 I think HTC will have sold 7,5m Desire phones (not inc. USA sales)
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Click to collapse
I was basing my estimates on the poor Nexus One sales, only sold 135,000 in 74 days (about 2.5 months).
jah said:
I was basing my estimates on the poor Nexus One sales, only sold 135,000 in 74 days (about 2.5 months).
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I think that was mostly due to it only being available via Google's site and not carrier shop-fronts.
XDA-Developer users obviously know what they want, most of the time anyway. We'd have no problems ordering such a high-ticket item online having never seen one in person. But for a lot of consumers they're rather see it in the flesh and make the decision.
I think sales should be good. I was surprised to see someone at work the other day with one (before me I might add). They were the last person I would have expected to buy one, but she did say she loved it!
end of april: around 15000 inclusive of international orders...
I dont care, i just want mine
it depends how its marketed if they can push it into peoples hands to try and THE better value nexus one sales will be massive but failing that i have no idea!
irkan said:
I dont care, i just want mine
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and i want irkan's desire if he gets it earlier than me lol
jah said:
Here are my predictions:
- End of June 2010 HTC will have sold 500,000 Desire phones
- End of April 2010 HTC, just in the UK, will sell 30,000 phones
By the end of 2010 I think HTC will have sold 5m Desire phones (not inc. USA sales)
Click to expand...
Click to collapse
I think this is a very valid topic -- someone upthread was questioning its usefulness. If you could, I would like if you could insert the comparable figures for the iPhone, in all its version launches... because like it or not it does set the standard in at minimum PERCEPTION of success of a touchscreen device launched into the marketplace. In fact, please also add iPad projections vs sales data. My understanding is that the iPad is outperforming its projections, which themselves were higher than any iphone that preceded.
The # of sales over X period drives everything -- from movies to cars to electronics. But what is at stake here is a potential game-changing shift:
The DROID made some hay this past Christmas season as the new "IT" product, and potential (DREADED TERM --> ) "iPhone killer" . Well it wasn't, in the sense of sales penetration and worldwide user acceptance and brand awareness.
But the Desire is truly the first device that isn't (dumb/useless term: iPhone killer) an iPhone which could gain worldwide brand awareness as the most powerful, easiest to use, nicely designed smartphone for mainstream users.
The DROID purposely created a gritty marketing look, and testosterone-infused emotion in order to peel away some iphone enthusiasts who wanted PERFORMANCE and bigger screen and snapper processor. (iphone will for sure meet and exceed DROID in due time, no doubts there). But the DROID hit its market niche well, but is in no way a mainstream phone that both your girlfriend and Aunt Bertha would buy to make life easier.
HTC did a great job in renaming the Bravo "the Desire" -- which is at the core of all marketing and advertising -- to create desire. And they appear to have delivered a device worthy of that name.
Therefore, it is very relevant and interesting to track just how well it does.. because it foretells a big part of the future. Will Android in fact overtake iPhone (some say it already has, maybe in raw numbers but even that i am not sure, but it has not surpassed iphone in mindshare, and that's critical in building upon a successful product)? And will apple finally be knocked off its product development perch as King of User Experience?
In other DESIRE threads many of you know of the huge demand for the Desire just here at XDA alone -- and the reason is -- this is the one that can & hopefully will change the game -- and make it an open contest again in terms of choices for mainstream consumers who want the cache of "the latest & greatest".
Though I know i will be thrilled with my DESIRE when it finally ships, hopefully April 9th, I want to know how the Desire does in the marketplace. And I think the HTC funny-moves to divert stock from online retailers to CARRIERS is closely entwined with how relevant this particular mareltplace battle is: Will it outsell the iphone?
Prob not, because with apple's offering, it was "us" vs "all of the others"... and they succeeded wildly in reinventing the touchscreen phone paradigm, thus giving them the leg up they've had ever since. The Desire arrives into an already crowded marketplace -- but -- even if its sales are not comparable to version 1, 2, 3 and 4 of the iPhone, the RATE of sales is an impt metric.
My 2 cents which took entirely too many words to say
irkan said:
I dont care, i just want mine
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You should care, the more desires that are sold (of the more android is sold/becoming popular), the more developers will work on apps for android..
slaming said:
it depends how its marketed if they can push it into peoples hands to try and THE better value nexus one sales will be massive but failing that i have no idea!
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Click to collapse
To me it doesn't matter so much if it's the nexus one or the desire. I don't have any shares in Apple, google, htc or anyone else who stands to profit from any success in this arena. But given that I've invested my hard-earned in a Desire, so I do have a vested interest in:
- Android gaining market share and hence solid developer support
- HTC sense reaching the kind of critical mass that will ensure swift adoption and packaging of android enhancements
- Both the above happening at this hardware performance point - if enough 1ghz snapdragon devices are sold, they won't be able to ignore it in Android 3.7 or whatever.
Every nexus one sale furthers two of those three goals, and every desire sale should get a thumbs up from "better value" nexus one users.
It'll be an interesting one to watch - the droid laid the groundwork globally, the nexus one has acted almost as a technology demonstrator (deliberately?) and if the vibe around is anything to go by (I've even had emails off people I don't know in work asking what I think), the Desire will mop up (no one mentions the Legend in conversation, hmmm). We'll see.
Droid is us only, Desire global so it will give much bigger impact than droid
DocRambone said:
Droid is us only, Desire global so it will give much bigger impact than droid
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I was thinking of the Droid inc. Milestone.

WTF?!?!? Apple won patent over HTC for a STUPID thing

The United States International Trade Commission (ITC) has ruled in favor of Apple and declared a ban on the import of many HTC devices in the US, including flagship phones like the Sprint Evo 4G and Verizon Droid Incredible. The ruling would effectively end HTC’s business in the US.
After a lengthy back-and-forth between the two companies, the ITC has ruled that HTC infringes on two of Apple’s patents. Should the President of the United States decide to let the decision pass through, the ban will be put into effect on April 19, 2012. HTC plans to implement “alternate solutions” to combat the ruling.
The Verge reports:
After a lengthy review, the Commission found that HTC devices infringe two claims of patent #5,946,647, which is a system level patent issued in 1999 on analyzing and linking data structures— ultimately implicating the heart of Android itself and not HTC’s specific implementation.The decision now goes to the desk of the president, who has 60 days to issue a rarely-used veto; the ban itself will go into effect on April 19, 2012 to provide HTC with a transition period, and HTC will be allowed to import refurbished products for warranty replacement purposes until December 19, 2013.
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Due to the nature of the exclusion order in the ruling, HTC devices that are already being sold in the US shouldn’t be affected. But until the cases of infringement are fixed by HTC, Apple could use its newfound clout to go after all of the HTC phones running the newer versions of Android (2.3, 3.0, and 4.0).
Apple could theoretically use this new ruling to go after any other Android handset maker, as the main patent in question is a system level part of the Android OS. HTC has said that it will simply remove the infringing patent from its phones. The company called it a “small UI experience” in an official statement:
We are gratified that the Commission affirmed the judge’s initial determination on the ‘721 and ‘983 patents, and reversed its decision on the ‘263 patent and partially on the ‘647 patent. We are very pleased with the determination and we respect it. However, the ‘647 patent is a small UI experience and HTC will completely remove it from all of our phones soon.
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Ehm, this means that i won't be able TO TAP A PHONE NUMBER IN AN EMAIL AND CALL IT? Darn Apple... I use a MacBook Air, it made me only problems... sound card broke 5 days ago. Now i have no sound!
The HTC Desire is great. No problems at all. Rooted and now it's extremely awesome.
Here's an interesting read:
http://m.gizmodo.com/5869598/if-apple-wins-we-all-lose
Sent from my HTC Desire CM7.1 using XDA App
Insignificant win. Ban applies only on Android 1.6 - 2.1.
I hope so...
But why "declared a ban on the import of many HTC devices in the US, including flagship phones like the Sprint Evo 4G and Verizon Droid Incredible" ?
All these patent things flying around is getting out of hand. Is there anyone not suing someone else
samhiggs1988 said:
Here's an interesting read:
http://m.gizmodo.com/5869598/if-apple-wins-we-all-lose
Sent from my HTC Desire CM7.1 using XDA App
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Click to collapse
Reading Gizmodo makes me feel all ugly inside. Check out this yellow journalism bull****:
http://gizmodo.com/5869507/htc-android-phones-are-being-banned-from-the-us-next-year
Apple always made me feel sick with their bull****.
The crude reality is that I will copy phone number and paste it in the dialer. Also the reality is that none of the Apple products never did and never will go across my doorstep.
SwiftKeyed from my HTC Desire using XDA App.
MattchuR said:
All these patent things flying around is getting out of hand. Is there anyone not suing someone else
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Click to collapse
I am not!
also I read that the actual story was something like apple v htc was 1-4? they lost 4 lawsuits and only won 1... funny how most stories just have apple wins vs htc
could be wrong though - could be i dreamed that fact above...
Lothaen said:
I am not!
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What?! I am going to sue you!
Lothaen said:
also I read that the actual story was something like apple v htc was 1-4? they lost 4 lawsuits and only won 1... funny how most stories just have apple wins vs htc
Click to expand...
Click to collapse
It´s kinda hard to tell. I mean they are suing each other in almost every country.
But if you look at what Apple wants to get Samsung to drop—the bezel and the rounded corners and the rectangular shape
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I'll make it a sphere!
Legally, it's easy for HTC to circumvent this rule. Change Sense so that it doesnt linkify..we on xda can then repatch the apk so that it does
Legally, it's easy for HTC to circumvent this rule. Change Sense so that it doesnt linkify..we on xda can then repatch the apk so that it does
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Click to collapse
Great ideea! Apple can't sue HTC over something comunity-made
And since HTC supports bootloader unlocking via HTCdev website it's a great thing.
Come on HTC! You can do it!
Droidzone said:
I'll make it a sphere!
Legally, it's easy for HTC to circumvent this rule. Change Sense so that it doesnt linkify..we on xda can then repatch the apk so that it does
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Click to collapse
Annoying as its a nice feature to have to not fix in the first place.
Sent from my Xoom using xda premium

HTC suffers 79% crash in quarterly profits

http://www.guardian.co.uk/technology/2012/oct/09/htc-suffers-crash-quarterly-profits
Words of wisdom from their CEO.
HTC will only comment when its audited results are published, but an email sent by the chief executive, Peter Chou, to employees in August urged staff to "kill bureaucracy". He complained: "We have people in meetings and talking all the time but without decision, strategic direction and sense of urgency."
obsydian said:
http://www.guardian.co.uk/technology/2012/oct/09/htc-suffers-crash-quarterly-profits
Words of wisdom from their CEO.
HTC will only comment when its audited results are published, but an email sent by the chief executive, Peter Chou, to employees in August urged staff to "kill bureaucracy". He complained: "We have people in meetings and talking all the time but without decision, strategic direction and sense of urgency."
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most company's are struggling in this present worldwide climate of recession and slow growth forcasts so its no major suprise really.
as with apple they want to take over the world there latest ios 6 and apple iphone 5 to be frank are crap.
I guess my slant was just taking Jellybean and all prior updates coupled with the bureaucracy comment from their CEO, maybe explains (as well as HTC Sense being more involved) why these guys are so s-l-o-w.
I think a 79% crash is far worse than the general industry.
Problem with HTC is the fact that they release too many low-cost handsets which don't sell very well and so they lose money quickly. I can't believe that they can't see this.
Also, another thing that's bad with HTC is the support for handsets. I bought Sensation XL back in June, sold it this week because tthey didn't confirm JB for it. I mean, it has been released in December 2011, not even a year of support for £400 handset?
H-Streety said:
Problem with HTC is the fact that they release too many low-cost handsets which don't sell very well and so they lose money quickly. I can't believe that they can't see this.
Also, another thing that's bad with HTC is the support for handsets. I bought Sensation XL back in June, sold it this week because tthey didn't confirm JB for it. I mean, it has been released in December 2011, not even a year of support for £400 handset?
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There's not enough money in the high end handsets, they need massively high volumes of low to mid tier handsets. Unfortunately that's devalued their brand and image too.
When they first started to shine... with the HTC Diamond (yes, they made plenty of devices beforehand, but that was the first consumer 'wow' phone). they were innovative. Sadly for 6 years they failed to capitalise on that, and massively let down their consumers with the 'Sense' hub that was cancelled (even thought they sold phones based on that feature).
Their industrial design was really nice with the Diamond too... a great balance of sophisticated and sexy (with their glowing circle etc).
They need to get back to basics... 1 Low, 1 Mid, 1 High tier - 3 devices. Forget the many variants.
It can't 'match' the competition, it has to better them by some margin.
It needs to ditch Sense, OR introduce a brand new Sense that puts 'sexy' back into the UI.
When was the last time a HTC owner truly wanted to show off their phone to friends, knowing they'd be impressed? They've lost the WOW.
But one bright thing in their favour. Samsung, Sony and Apple haven't managed to achieve 'WOW' yet. Great devices, yes, but not 'WOW'
They are still profitible and have plenty of cash in the bank so it's not as if their teetering on the edge. But investors and analysts are getting tired of each quarter seeming to accelerate their downward slide. With the One X+, XV, and 8X on AT&T and the illusive DLX on VZW they have a chance to really move some volume in the 4th quarter because of the size of those two carriers. If with all those major devices launching they don't see some improvement I expect them to be a merger or acquisition candidate early next year. Things can't continue as they are.
It is the trend that is worrying. Like it or not Samsung has the Android mindshare. HTC have themselves to blame may it be business decisions or management issues. HTC was Android's top manufacturer in the early days.
When people think Android, they think Samsung now. It could be better publicity, marketing, global image, or even court battles, etc.
thank u`
I will pick up HTC, not samsumg, i dont like to spend my money in cheap plastic, low benchmarks phones like sg3
I dont care numbers, marketing or selling, we know that not the all the world is smart, and that the marketing afects woman and child, thats what samsung is doing. Done.
SkyDragon Sense Rom V1
Htc is a billion dollar company making pinuts , I don't agree it's still profitable,when you deal with share holders. Loans ,there would be nothing left from the 100 Millions they made , HTC is like a million dollar company making 100 dollars and yet we're calling it profitable ,next 80% drop there wouldn't be anything to be profitable about
The problem is that htc dont feed me, dont give money, so... What s the point to talk about if htc make money or not, at least u r a sammy boy, really have no sense to talk about others money, just talk about how wonderful will be the best phone in earth with official jelly bean. I was right, next year sammy galaxy will be competing with LG. I told U. But well... Dont give up sammy, keep selling cheap, ugly designed phone with low bench, i forgot, sg boots in 10 secs, who cares.
SkyDragon Sense Rom V1
deleted
Maybe the $2k from S-Off bounty thread could help them out a little lol
why is this thread being bumped
they still make profits, better than tons of other mega companies
grow up!
atrako1973 said:
HTC is like a million dollar company making 100 dollars and yet we're calling it profitable
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Being profitible isn't open to debate; it's black and white. If after paying all their bills and servicing any debt they have a $100 left they're profitible. That also means their cash flow positive (not drawing on reserves to cover expenses). That's obviously not a great position for a multi-billion dollar global company but as Mark Twain said - "rumors of my death have been greatly exaggerated."
Not suprised, it'll be all the bloody HOX's they've had to replace.
LAWL
tbh im not that suprised, i had enough of the htc one x, not lasting the day - unable to change the battery and having to carry around a seperate charger that i kept forgetting to charge,
Ive owned htc devices since xda days and they have always been to me the best phones around imho, hackabilty without losing warrenty was also a big bonus which always extended the life of the handset.
the one x is the the first htc phone ive owned ive not hacked, after having a dhd fail after 1.5 years i was worried about losing the warrenty.
I think thats where htc are going wrong, samsung have an excellent range of hackable devices (ok touch wiz is crap and superamoled is still infantacy) but the phones have some really cool features that would make the one x and the rest of the line shine - removable battery being foremost in my mind. Being able to change leds, fonts asigning keys all without having too root is what is making the difference between the two manufactors to the end users like us.
Sense is nice and polished but has become stale over time and locked down, getting a new phone with htc isnt the wow factor any more, htc need to bring that back - having to wait for months unless you voided your warrenty to remove the 3 dot menu button made the phone a joke.
i personally wish htc all the best for the future and hope they sort themselves out on future products - getting a nexus line would be a cool advancement, but i think they willl carry on making the same mistakes year in year out.
they need to be reminded they are not apple and cannot lock the devices down to a android community, thats whats coming back to bite them at this time.
Wooow, again our hox forum full of trolling samy boys, so Hox keeps on the top.
Why hox owners dont go to sg3 forums? Cause there is no need.
Why samy boys come here?
I will told u why, cause hox is the best phone in earth, not matter what u wanna troll.
I love my gaming hox. Tegra games, sony psmobile games, well... You know, its not samsung, it s HTC. :thumbup:
SkyDragon Sense Rom V1
Don't be so small minded, I'm not trolling but stating why I think HTC is having issues after OWNING THE HOX for quiet some time, so any word said against HTC is trolling, good luck with that.
Sent from my HTC One X using Tapatalk 2
Yeah, funny.
Hox is the best phone in earth and everytime we, hox users, are waiting for updates or good news, well, post like this suddenly appears. Nothing new under the sun.
SkyDragon Sense Rom V1

Google just bought HTC

As title says.....Google just will bought HTC.....
Are you an insider or is this being reported somewhere?
xanadu1979 said:
Are you an insider or is this being reported somewhere?
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Was on the cards..
I don't see it. Post a link or stop spreading rumors.
Source pls? Can't find any reliable source on this. All the sources I find are mentioning plans. Google seems to be interesteed in buying htc, nothing more.
There are plans. Nothing confirmed
this was told from the official service in greece... Yes an insider ...They will make the announcement when things are ready.Google will keep htc sense .They purchase has done for the htc patents such as touch sideways image stabilization and pruduct line for google phones....
HTC just announce they will halt share trading tomorrow
http://investors.htc.com/phoenix.zhtml?c=148697&p=irol-newsArticle&ID=2301730
To Clarify the Report of the Media
1.Date of occurrence of the event:2017/09/20
2.Company name:HTC Corporation
3.Relationship to the Company (please enter "head office" or
"subsidiaries"):Head Office
4.Reciprocal shareholding ratios:N/A
5.Name of the reporting media:China Times
6.Content of the report:HTC might announce the sale to Google?
7.Cause of occurrence:Clarification in response to TWSE's request.
8.Countermeasures:HTC does not comment on market rumor or speculation.
9.Any other matters that need to be specified:None
@Anoubis282 Will Google keep maintaining htc 10? How about Android Oreo release?
Kim Lu said:
@Anoubis282 Will Google keep maintaining htc 10? How about Android Oreo release?
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I wondered the same. HTC 10 is no longer listed / available on HTC website. The 10 was slated for Oreo, probably not now.
papashex said:
I wondered the same. HTC 10 is no longer listed / available on HTC website. The 10 was slated for Oreo, probably not now.
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I see it differently, Google is good for updates and it would make good business sense to maintain HTC devices for the future
Entire smartphone division move to google while keep the HTC brand, one possible reason, as some analyst said, is keep the brand and get enough time to clear all the stock.
Anyway 1.1B is a bargain compare to Moto
SAD, multiple resources confirmed that Google acquired Pixel division of HTC , not the entire business though.
I told you.....1,1 bilion dollars....
The HTC as a brand will consumed by google....HTC brnd will remain fot 2 years untill htc foul absoreb from google.....No new models from htc in the 2018 ,Htc updates halteed for now.....Maybe discontinued....I am sory for that info....I believe that we reach the end.....See the good poiont....every google phone from now will be an htc with stock gp and htc quality...thats good is not it??
Anoubis282 said:
The HTC as a brand will consumed by google....HTC brnd will remain fot 2 years untill htc foul absoreb from google.....No new models from htc in the 2018 ,Htc updates halteed for now.....Maybe discontinued....I am sory for that info....I believe that we reach the end.....See the good poiont....every google phone from now will be an htc with stock gp and htc quality...thats good is not it??
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Umm.. no. HTC has clearly said that it will remain in the smartphone business, and they have planned products for the near future, including a 2018 flagship. The deal with Google allows HTC to survive, with less employees and those 1.1 billion dollars, they can remain afloat for a while. It's a good deal for both Google and HTC.
There are also rumors about a 18:9 aspect ratio phone that will be launched by HTC, an HTC U11 Plus or something like that, most likely in November.
That wouldnt be good for both or them because HTC cant compete anymore. They did the same mistake AMD did. Now there are some young companys who sell more phones then htc.
Google will get the patents to build their pixels, grab some ppl from engineering and sell HTC to someone else.
Not sure how hard it is for people to get that Google didn't buy HTC. If anything, this can be seen as somewhat of a partnership. They didn't buy HTC like they clearly did with Motorola. The facts are there. Personal feelings and opinions don't count as facts.
RohinZaraki said:
Not sure how hard it is for people to get that Google didn't buy HTC. If anything, this can be seen as somewhat of a partnership. They didn't buy HTC like they clearly did with Motorola. The facts are there. Personal feelings and opinions don't count as facts.
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Indeed. Google & HTC deal is 100% polar opposite of what Google & Motorola was.
Anoubis282 said:
The HTC as a brand will consumed by google....HTC brnd will remain fot 2 years untill htc foul absoreb from google.....No new models from htc in the 2018 ,Htc updates halteed for now.....Maybe discontinued....I am sory for that info....I believe that we reach the end.....See the good poiont....every google phone from now will be an htc with stock gp and htc quality...thats good is not it??
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Click to collapse
They are working in the successor of the U11. HTC will continue being independent:
"HTC will continue to have best-in-class engineering talent, which is currently working on the next flagship phone, following the successful launch of the HTC U11 earlier this year."
Here you can read the official communication:
http://www.htc.com/us/about/newsroom/2017/2017-09-21-htc-google/

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