Related
http://www.engadget.com/2011/01/18/visualized-the-glamorous-lifestyles-of-wp7-jailbreakers/
Sooo awesome
Good on you MS.
It's important nowadays for these companies to find a middle ground between locking a product down completely and opening it for everyone/anyone to mess with.
On one hand, if they lock it down, piracy will inevitably occur on a wide scale.
If they open it up, they won't make any money for future developments.
It's good to see they're taking an open approach and using there heads for a change.
its a good thing for MS open up and listen to idea.. wp7 has a bright future.. i haven't touch my droid since oct
I smell a publicity stunt. Large corporations are ran by lawyers, not good hearted people that care about what people want.
Do you actually think any thing good will come from this? I see a one sided deal happening nothing more.
So getting a 4XL T-Shirt declares WP7 as awesome.
Cool
This is great news. I was surprised that MS locked WP7 down so much, and wouldn't be surprised at all if they allowed sideloading in the future, turning the marketplace into a sort of "approved apps" store, like Apple have done on the Mac.
In response to the guy who's never had a job, large corporations are run by a CEO or equivalent, same as everything else. Microsoft would do better to welcome community support than be seen to be outsmarted by it, so I'm sure they will.
vetvito said:
I smell a publicity stunt. Large corporations are ran by lawyers, not good hearted people that care about what people want.
Do you actually think any thing good will come from this? I see a one sided deal happening nothing more.
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Nice way to think positive haha!
We'll get what we want one way or another.
vetvito said:
I smell a publicity stunt. Large corporations are ran by lawyers, not good hearted people that care about what people want.
Do you actually think any thing good will come from this? I see a one sided deal happening nothing more.
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Click to collapse
cstrife999 8 hours ago in reply to Sang Noir
Seriously this is nothing short of a PR stunt. I would bet my bottom dollar that behind the scenes things are moving differently.
Are you this guy on Engadget?
Yep vetvito, it's me again. Calling you out on your negativity towards WP7.
I know public discourse is encouraged here but public discourse that's always negative is kinda annoying.
This is an awesome move by MS. Some other companies would've ambushed them with lawyers once they were behind closed doors.
Oh how they have learned
I actually believe that MS has learn't some important lessons prior to releasing Win 7 & Phone 7. The most important one being listen to all your customers and take on board what they are saying.
Will be interesting to see what comes of the discussions and if the OS will be opened up somewhat for customisation.
Go the Chevron guys.. Oh, they are Aussies too.
Hopefully something good comes out of this.
Businesses want the ability to side-load apps also. And I'd love to be able to play with my phone by making apps that I have no intention of trying to sell or market.
Otherwise... well, at least they got a T-shirt.
lekki said:
cstrife999 8 hours ago in reply to Sang Noir
Seriously this is nothing short of a PR stunt. I would bet my bottom dollar that behind the scenes things are moving differently.
Are you this guy on Engadget?
Yep vetvito, it's me again. Calling you out on your negativity towards WP7.
I know public discourse is encouraged here but public discourse that's always negative is kinda annoying.
This is an awesome move by MS. Some other companies would've ambushed them with lawyers once they were behind closed doors.
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What the hell is endgagdet? Who said anything negative?
Anyway, more security is all I see coming.
More awesomeness.
Brandon Watson just sent a tweet to Geohot offering him a WP7 Phone so that he could "build cool stuff" and "let dev creativity flourish."
you think microsoft is that good
they're doing a bit more
http://wmpoweruser.com/geohot-threatens-to-buy-a-windows-phone/
they are personally giving geohot a wp7 device FOR FREE
*claps* bravo microsoft!
unless, they're asking all hackers to plug in all conceivable holes which may lead to less options...
well geohot got more than a tshirt
I believe is going to try to figure out a proper way for people to make homebrew stuff for WP7. Proper meaning that there is some security that needs to go in but still let the developers do whatever they can. Is it walled? Yes, but it to some extent there needs to be security so that the people who are making applications for the marketplace don't get sh*tted on (aka piracy). Hopefully this happens. At least Microsoft is listening.
i believe microsoft is moving in the right direction. we still need to see results, but at least they're making it secure for the people who have no idea, but trying to open it up to those that actually understand what they're doing, and what the risks are for doing it.
Apple and Sony could really learn from MS... who knew that MS wasn't as backward as the media likes to make them out to be.
Brandon Watson and the MS WP7 team are incredibly insightful. Whether it's for PR or not, this is going to make WP7 look MUCH better in the eyes of the public (well, the non-Android and iPhone fanboys anyhow, but the fanboys don't matter anyways).
In the words of Admiral Ackbar.... ITS A TRAP
vetvito said:
What the hell is endgagdet? Who said anything negative?
Anyway, more security is all I see coming.
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I quit reading Engadget after seeing their Apple biased.
So do I, but I am sure that it is much more than that, I hope.
vetvito said:
I smell a publicity stunt. Large corporations are ran by lawyers, not good hearted people that care about what people want.
Do you actually think any thing good will come from this? I see a one sided deal happening nothing more.
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Click to collapse
I've worked for large corporations for the last 15 years, and what you said is complete and total bull****. Lawyers don't run the company, they're hired to try and *protect* the company from a lawsuit-happy public. Generally speaking, the people who run large corporations are no different from anyone else.
That said, yes, there are incidents of people becoming power-happy and thinking they can use the protection of a corporation to get away with damn near anything. And more often than not, those people are slapped down like the idiots they are, as they deserve. Meanwhile, the decent people at the company are left to pick up the pieces and try to save what face they can.
It's bad ideology to lump people so blindly into groups the way you just did. It's no different than using race or religion as a basis for discrimination, and you really should think a little more deeply and look at the overwhelming majority of GOOD people who run GOOD businesses rather than tripping into trite generalizations.
I believe MS see the reasoning behind giving their audience what they want. Even though Apple are PR geniouses, MS aren't stupid either. Think of all the programs that are "leaked" to "pirates" and never seem to stop working, even though the serial is openly exchanged. They may not play the media the way Hand Jobs does, but they sure know how to create hype by going the back way - letting power users and early adopters "find" their apps. Guess who really decides which applications and platforms to use. The management? Nah...It's the system administrators.
Back in the day I was told to install a server from RIM so we could test out their hand sets. The day before sending it back I did a half-assed install just to prove it wasn't working. Didn't even want to check if it was possible Think RIM got a foot inside even though the importer were best buddies with the CEO and were part of the board? Nah...
Same thing applies here. MS knows it, and they won't **** on their user base. That's the same reasoning as not releasing their lawyers on "pirates". In other words - not run by the lawyers, but actually keeping them on a pretty tight leash.
Many of us, Windows Phone users, have come to enjoy taking pictures and swiping to see the images (like a filmstrip) then swiping back to take another picture. It's a brilliant features and one I've come to be almost depended on.
Apple has apparently blandly ripoff the feature to iOS 5.
The most interesting part is that Microsoft has a patent for this feature: http://appft1.uspto.gov/netacgi/nph...9619.PGNR.&OS=DN/20110119619RS=DN/20110119619
"2011: Year of the copycats?"
More information: http://wmpoweruser.com/now-apple-steals-windows-phone-7-camera-viewfinder-also/
day2die said:
Many of us, Windows Phone users, have come to enjoy taking pictures and swiping to see the images (like a filmstrip) then swiping back to take another picture. It's a brilliant features and one I've come to be almost depended on.
Apple has apparently blandly ripoff the feature to iOS 5.
The most interesting part is that Microsoft has a patent for this feature: http://appft1.uspto.gov/netacgi/nph...9619.PGNR.&OS=DN/20110119619RS=DN/20110119619
"2011: Year of the copycats?"
More information: http://wmpoweruser.com/now-apple-steals-windows-phone-7-camera-viewfinder-also/
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APPLE is running low on innovation, so copy and paste is the second best for them...
lets see what microsoft will do??
maybe apple just pay MS for it ?
Yeah, soon Microsoft will be making money from every iPhone that is sold just like the $5 they get from every android device sold, lol.
Microsoft dont even need to sell there own OS and they make money, its kind of unbelievable when you think about it, they win whichever OS is chosen by users.
doesntexist said:
Yeah, soon Microsoft will be making money from every iPhone that is sold just like the $5 they get from every android device sold, lol.
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Not gonna happen.
Microsoft doesn't sue Apple over patents, Apple doesn't sue Microsoft. They have so many patents that it would quickly turn into a nuclear war. Patents in this case are very similar to nukes because they assure mutual destruction.
vangrieg said:
Not gonna happen.
Microsoft doesn't sue Apple over patents, Apple doesn't sue Microsoft. They have so many patents that it would quickly turn into a nuclear war. Patents in this case are very similar to nukes because they assure mutual destruction.
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+1
Agreed
And I expect we will see a notification menu like apple after they copied how notifications show on the display.
patents are lame, dead
software patents are lame and dead. the idea that someone owes you money for doing something in a similar manner is absurd. first to implement and grab the market wins.
Since the Windows Phone is somewhat unpopular among most people, I believe most of them do not know the Apple has actually steal this feature from there.
TTRpwnage said:
Since the Windows Phone is somewhat unpopular among most people, I believe most of them do not know the Apple has actually steal this feature from there.
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I have to agree totally!!
It's even worse. Almost everybody believes that Apple invented touchscreens!!!
doministry said:
I have to agree totally!!
It's even worse. Almost everybody believes that Apple invented touchscreens!!!
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well you have to give them credit for putting a phone in the equation...up until the iphone everybody thought Apple was those computers that only rich people could own (from my perspective). You can't blame a company for innovative business strategy.
vangrieg said:
Not gonna happen.
Microsoft doesn't sue Apple over patents, Apple doesn't sue Microsoft. They have so many patents that it would quickly turn into a nuclear war. Patents in this case are very similar to nukes because they assure mutual destruction.
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you haveto wait and see what will happen to this....
any way MS invested 150 million in apple in 1997 which was $4.5 billion in 2010, so maybe MS will close one eye on this...
HTC paid US$5/- for every android phone they built and sold, which was 30 million= US$150 million, and its spaculated that other ANDROID OEM's had paid MS US$7.50 to US$12.80 for each device they built or sold...
so maybe APPLE and MS do not fight but MS is collecting tons of money from patents they hold..
doministry said:
I have to agree totally!!
It's even worse. Almost everybody believes that Apple invented touchscreens!!!
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DUMB ppl will believe anything.... so do you think APPLE invented TOUCSCREENs????
truffle1234 said:
DUMB ppl will believe anything.... so do you think APPLE invented TOUCSCREENs????
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Agreed - I had a Windows CE phone YONKS ago! It was a Trium Mondo (still got it in my loft and it still works!) - then got a Siemens SX45 also Windows CE (still got that too and it works as well!)- Pretty sure that was before ANY iPhone!
We all know Microsoft is on a roll to make patent licensing agreements with Android OEMs. Since last week, Microsoft have announced 4 such deals without disclosing the amount of royalty involved. Today Reuters that Microsoft is demanding about $15 per Android device from Samsung, one of the largest android OEM in the world. Microsoft is also ready to lower the royalty amount if Samsung agrees with some deeper alliance related to Windows Phone smartphone making. Microsoft signed similar deal with HTC last year, Will Samsung also join the fray soon? I hope Samsung agrees with Microsoft on the later deal of less royalty amount for Android devices and more Windows Phone smartphones. Also analysts predict Samsung to ship about 19 million smartphones this quarter, if the deal is done Microsoft will get about $1 Billion IP licensing revenue from Samsung alone in a year...
Now that is a beautiful puzzle, they've already released the most user friendly and in my opinion best is on the market and now they're putting a squeeze on the big name android OEMs to eliminate some of the competition. I love this, now just throw in some good marketing and well have the trifecta of a perfect operating system.
z33dev33l said:
We all know Microsoft is on a roll to make patent licensing agreements with Android OEMs. Since last week, Microsoft have announced 4 such deals without disclosing the amount of royalty involved. Today Reuters that Microsoft is demanding about $15 per Android device from Samsung, one of the largest android OEM in the world. Microsoft is also ready to lower the royalty amount if Samsung agrees with some deeper alliance related to Windows Phone smartphone making. Microsoft signed similar deal with HTC last year, Will Samsung also join the fray soon? I hope Samsung agrees with Microsoft on the later deal of less royalty amount for Android devices and more Windows Phone smartphones. Also analysts predict Samsung to ship about 19 million smartphones this quarter, if the deal is done Microsoft will get about $1 Billion IP licensing revenue from Samsung alone in a year...
Now that is a beautiful puzzle, they've already released the most user friendly and in my opinion best is on the market and now they're putting a squeeze on the big name android OEMs to eliminate some of the competition. I love this, now just throw in some good marketing and well have the trifecta of a perfect operating system.
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Well, you know what they say...fruit is better for us than pastries/dairy. (Mango vs. Ice Cream Sandwich/Eclair)
good for them, I don't think it's good for us
I can't believe a thread on xda of all places supporting a broken patent system, extortion, profiterring instead of innovation. wow.
*wipes tear* i love you Microsoft! always have done and will be loyal forever
The only group to blame for this is Google, releasing something that completely infringes on a bunch of other peoples patents. While it may be a douchey move to do this to the very manufactures you're partnered with, I can't blame MS.
ohgood said:
I can't believe a thread on xda of all places supporting a broken patent system, extortion, profiterring instead of innovation. wow.
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Except, after seeing your responses on here for months now... You would have zero problems with this if Google was doing it, right?
FiyaFleye said:
Except, after seeing your responses on here for months now... You would have zero problems with this if Google was doing it, right?
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You are probably right
I'm kinda put off by some of those patents . I mean really .. you can patent that ?
Although they do own the patents so "Pay up Sucka's ."
This will not be good for user's in the end either way .
My .02
ohgood said:
I can't believe a thread on xda of all places supporting a broken patent system, extortion, profiterring instead of innovation. wow.
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But be logical now instead of loyal. Is it fair for someone to release a product using a part of something that you own and you receive nothing for it?
How would you feel if you developed an app and I took a portion of that and created my own app and made millions?
I am not saying the patent system is perfect; it is far from. But people need to innovate and license, not steal and pass off. And we are not even sure what this patent infringement is, but players are settling quickly. This suggests to me that it may be open and shut wrong-doing on Google's part.
But the thread is a little sensational. If MS's intention was to cripple they would be doing more than seeking royalties
nicksti said:
But be logical now instead of loyal. Is it fair for someone to release a product using a part of something that you own and you receive nothing for it?
How would you feel if you developed an app and I took a portion of that and created my own app and made millions?
I am not saying the patent system is perfect; it is far from. But people need to innovate and license, not steal and pass off. And we are not even sure what this patent infringement is, but players are settling quickly. This suggests to me that it may be open and shut wrong-doing on Google's part.
But the thread is a little sensational. If MS's intention was to cripple they would be doing more than seeking royalties
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That's my sentiments and what I've been about all along. Yet when I say Apple has the rights to receive compensation on their infringed patents, I'm an Apple fanboy. Then when I side with MS's side of the patent infringement, I'm a MS fanboy. The only time I'm not harassed badly for seeming like a fanboy is when I say something favorable about Google. If I say something favorable about any other company...even if the favored words are intermixed with multiple companies, I'm a fanboy. The friggin rationality of the web is beyond mind twisting. People will stomp and storm over the least little thing.
nicksti said:
If MS's intention was to cripple they would be doing more than seeking royalties
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I agree with this. MS definitely has the money to go after Google itself if they wanted to, but going after OEM's could be a way to secure a footing for WP7 as it's up to them to push WP7. If OEM's don't support WP7, it's screwed. Also, going after Google would conflict with MS & it's anti-monopoly issues.
Kinda old. Its been a known fact that Microsoft makes more money from Android than WP7.
Sad, sick, but true. The patent system is ridiculous.
The patent system is there to protect people from having their stuff stolen. How'd you like it if someone broke into your house & stole everything? Ok, not exactly the same thing. Or how about, you developer some new software or Ui or something & some big company like MS/Apple/Google steals it & makes millions or even billions off it? It's funny how when it's the big corperations, it's "sad/sick/etc," but if it were some small company or a single person, it's ok.
Double Standards just aren't cool. I may not like big corporations & their greed, but guest what, they have rights too.
You do realize that patent licensing happens everywhere to protect the developer of a technology. Like DVD/Blu Ray manufacturers paying royalties to the developers of that technology. The "Blu-ray Disc Association" (Sony, Panasonic, Pioneer, Philips, Thomson, LG (Lucky GoldStar) Electronics, Hitachi, Sharp, and Samsung) created the Blu Ray format, so everyone else making Blu Ray players/burners must pay a royalty. How would you like it if you were the developer of Blu Ray & seeing all these companies making money on your technology while you're broke.
NOTE: In all of MS's 36 years, this is only the 7th time they actually acted on their patents.
drkfngthdragnlrd said:
The patent system is there to protect people from having their stuff stolen. How'd you like it if someone broke into your house & stole everything? Ok, not exactly the same thing. Or how about, you developer some new software or Ui or something & some big company like MS/Apple/Google steals it & makes millions or even billions off it? It's funny how when it's the big corperations, it's "sad/sick/etc," but if it were some small company or a single person, it's ok.
Double Standards just aren't cool. I may not like big corporations & their greed, but guest what, they have rights too.
You do realize that patent licensing happens everywhere to protect the developer of a technology. Like DVD/Blu Ray manufacturers paying royalties to the developers of that technology. The "Blu-ray Disc Association" (Sony, Panasonic, Pioneer, Philips, Thomson, LG (Lucky GoldStar) Electronics, Hitachi, Sharp, and Samsung) created the Blu Ray format, so everyone else making Blu Ray players/burners must pay a royalty. How would you like it if you were the developer of Blu Ray & seeing all these companies making money on your technology while you're broke.
NOTE: In all of MS's 36 years, this is only the 7th time they actually acted on their patents.
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I agree with you.....
everyone have the right to collect $$$$ for their patents, as they have spent time money and efforts, and no one is allowed to just take and use someone else's work...
Google will have more trouble coming their way when Nortel patents will change hands...
Oracle is also going to collect money from Google for some stuff they used in android, estimated $2 billion or so....
Google should have done their homework tbh, handing over these issues to the hardware manufacturers is pretty weak.
Not that I'm agreeing with these patents, some of them are very vaguely defined.
You guys really don't know how vague some of the patents are. Hell I can pick any software and find some copied code. Do some deeper investigation yourself. Doesn't matter how big or small a company is, doesn't matter to me if its Google, Apple, or some unknown Guy down the street.
The patent system needs a major over haul. Make a new OS or program and make millions, and I guarantee you that you will be slapped with patent infringement. Its sick.
truffle1234 said:
I agree with you.....
everyone have the right to collect $$$$ for their patents, as they have spent time money and efforts, and no one is allowed to just take and use someone else's work...
Google will have more trouble coming their way when Nortel patents will change hands...
Oracle is also going to collect money from Google for some stuff they used in android, estimated $2 billion or so....
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Click to collapse
You do know oracle had to drop more than 90% of their case.
It isn't vague. When you patent something, you have to be thorough about how it all works. These "news" articles just give the "Title" to the patent. The full patent has this huge legal description of what exactly is patented. I know this because as a kid I was going through the patent process, till my lawyer found out what I was trying to patent already existed. BTW, as for try to make an OS. Well the problem is all OS's are basically the same, very similar UI's save (WP7). they all have some form of taskbar/start menu/window based applications. The whole point why Windows is called Windows. The point of inovation is to make something new, not copy what's there & try to make it different. That's basically borderline plagerism, granted that's to do with writing, but it's the same thing.
See this;
1) No. 6,909,910 from 2005 for "managing changes to a contact database."
2) No. 7,644,376, issued in 2010 to cover an API that lets mobile apps learn about state changes in the device.
3) No. 5,664,133 from 1997 covering "context sensitive menu system/menu behavior," known more generally as a graphical user interface that lets users "quickly and easily select/execute the desired computer resource."
4) No. 6,578,054 from 2003 covering online and offline transmission of data through methods that "eliminate data transmission and allow multiple copies of data to be synchronized via incremental changes."
5) No. 6,370,566 from 2002, with the self-explanatory title, "Generating Meeting Requests and Group Scheduling From a Mobile Device."
All of that us understandable but the patent system us royally ****ed up.
http://www.nytimes.com/2004/09/27/technology/27patent.html
http://www.macgasm.net/2009/12/30/the-patent-system-is-broken-and-nokia-vs-apple-continues/
There are patents that defy the laws of phsyics, patents that are beyond belief. ****s stupid. Its actually hurting innovation from the little guys.
Almost a year later Microsoft will be properly training sales reps on how to use & sell WP7.
http://www.bgr.com/2011/09/07/microsofts-to-finally-educate-retail-partners-on-windows-phone/
Sent from my SGH-i917 using XDA Windows Phone 7 App
They should just employ existing users as training won't be enough for many sales reps (e.g. that HTC rep interviewed about the Titan on Engadget).
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
hhmmm
So, microsoft will turn around the salespeoples' opinion of wp7, and weed out the bad ones, and have good marketing in place by the christmas shopping season ?
I doubt it. Sounds like they've only acknowledged a problem so far. Look for real changes from the slow moving giant in january, when no one will care.
Kind of reminds me of those center isle people that spray me with perfume insttead of asking first. Ugh
FTC said:
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
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Ads should be just like the iPhone/Windows 7 ads where actual features are demonstrated. Anything else won't get much attention.
ohgood said:
So, microsoft will turn around the salespeoples' opinion of wp7, and weed out the bad ones, and have good marketing in place by the christmas shopping season ?
I doubt it. Sounds like they've only acknowledged a problem so far. Look for real changes from the slow moving giant in january, when no one will care.
Kind of reminds me of those center isle people that spray me with perfume insttead of asking first. Ugh
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The problem is Mango not being out yet, so these sales reps won't be trained until the iPhone 5 and tons of new Android phones are out... at which point they won't care about their WP7 training. It's a loop of fail.
Peew971 said:
The problem is Mango not being out yet, so these sales reps won't be trained until the iPhone 5 and tons of new Android phones are out... at which point they won't care about their WP7 training. It's a loop of fail.
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...maybe Microsoft, the OEMs and the Providers team up to allow the sales staff some cash-incentives or sweepstake promotion to "convince" the sales reps to have a closer look at WP7....
FTC said:
...maybe Microsoft, the OEMs and the Providers team up to allow the sales staff some cash-incentives or sweepstake promotion to "convince" the sales reps to have a closer look at WP7....
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I think they should offer them free phones. There will be at least some who would take them up on it and I'm sure they could write it off as a promotional expense anyways.
FTC said:
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
Click to expand...
Click to collapse
The problem is the phone is supposed to save us from our phone.
Your idea works contrary to that. Apple markets to that crowd: people who are glued to their phones.
Microsoft's marketing basically states that they want you to buy a phone you don't have to be tethered to. A phone you shouldn't have to use all the time. A phone that lets you get on with REAL LIFE. Newsflash, for a ton of smartphone users (esp the younger generation) REAL LIFE involves being tethered to a phone... Microsoft's marketing failed to appeal that that huge demographic. Apple and Android Ads are going for broke, though... Microsoft Marketing for WP7 seems like it was tailored for 45+ business people, whilst pushing a social consumer-centric smartphone. It makes absolutely no sense...
It runs contrary to what you say. They should have just done it the Apple way.
The big mistake was releasing the OS early. They should have waited 6 more months and released it with half the Mango features baked in. That would have, IMO, attracted a lot more people.
Now, a lot of people have the thought of a half-baked OS that can do basic functions, and it will be hard to shake that.
Also, you cannot really change the Reps' minds. They will probably agree with the trainers in a training setting, but once the customer walks through the door they will push what they prefer to push anyways.
Microsoft's marketing has it wrong. You cannot market a phone to save us from our phones. People can get that by buying a feature phone that isn't pushing everything form every social network or chat service to their phone every minute of the day. Or a dumb phone, even. Smartphones are popular because people can do most things on them. They're popular precisely because their addictive due to how much you can do on it. The nature of a smartphone, IMO, guarantees that you will spend a large amount of time actually using it. To suggest otherwise, makes no sense.
When you market a smartphone that isn't THAT, you're telling people you want to sell them a boring device that won't allow them to get as much done (that may not be the case, but that's how many consumers will interpret it), and it will have the opposite effect.
I actually think a lot of that happened with the Microsoft Marketing.
They need to get front and center in stores like Best Buy. Have displays in Carriers stores - especially i.e. AT&T and/or Verizon (and maybe T-Mobile if they will allow them to compete that hard with their MyTouch and Sidekick series devices).
Interesting fun adds that tell people the phone is fun and they'll want to use it all the damn time, not the opposite, etc.
Really, where Mango is taking WP7 is a complete 180 from their marketing (integrated social networks, facebook/windows live all baked in, Bing functionality that lets you do virtually everything, etc.). I don't know why or how they failed so hard on the marketing front. It's like they were trying to convince people NOT to buy WP7 devices.
That being said, the commercial where the woman fell in the airport staring at her Blackberry was still funny as hell.
Avatar28 said:
I think they should offer them free phones. There will be at least some who would take them up on it and I'm sure they could write it off as a promotional expense anyways.
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They will just sell them on Craigslist. You can't extort support from sales reps. What are you talking about. Sales reps are not evangelists, and should not be treated as such (even tho they act as such in many cases, not in WP7's favor). That's clearly anti-competitive, as well. Carriers and competing platform OEMs alike would strongly object to that behavior. It can possibly get them in trouble.
A ridiculously large majority of sales reps are avid iOS/Android users, supporters, and advocates for lack of a better word.
I go into carrier stores all the time and I've had reps in T-Mobile stores especially flat out tell me the HD7 was crap and they would never recommend I get a Windows Phone. Yes, in those direct terms.
Others are so passive that when customers come in with negative pre-concieved notions about the platform and state misinformations in front of them, they make no effort to correct them - maybe they know no better themselves, though.
Ask them to walk you through an Android or iPhone, though, and they have no issues. They'll even tell you how to root your phone and recommend the best home screen replacements, among other things...
Maybe we should all go into carrier stores and record this happening and post it to YouTube, we can start a Twitter trend! Lol, just kidding...
@N8ter
...what you say in your 2 posts above is true... Although the basic concept of Microsoft's idea to "free" peoples from their "phone addiction" is a positive way of thinking, it is allmost impossible to re-educate peoples from bad habits. Social networks like Twitter, Facebook and SMS make people believe that they require immediate attention and reaction in order to be part of the game. It is very funny and sad at the same time to observe people getting totally nervous if they don't see any new messages on their phone for a couple of minutes... Maybe the governments should request to put warning stickers on the phone:Addiction to your phone can be dangerous for your mental health
FTC said:
Addiction to your phone can be dangerous for your mental health
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LMAO, yeah, I agree with what both of you said on this. The problem is most people don't like being told they're addicted to something even if it's a cell phone/social networking site/etc.
N8ter said:
I don't know why or how they failed so hard on the marketing front. It's like they were trying to convince people NOT to buy WP7 devices.
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It's actually a quite frequently observed failure on the part of client marketing team/agency creative folks miscommunication. What the agency probably got in the creative brief was an assignment to create a series of attention-grabbing videos with a "creative" catchphrase that would convey the "glance and go" message, which Microsoft people decided was all-important. This idea could only come from people who know the product well. Of course they didn't mean that you needn't use your phone anymore, what they meant was that you may now spend much less time with non-productive overhead stuff, and do things easier and faster and so on. The problem is that the message is being communicated to people who don't know anything about the OS, and therefore would have absolutely no clue how this "glance and go" will happen, or why it is even important. But "how" and "why" weren't in the brief. And the agency listened to their client and decided not to argue.
...the main problem with the "Really" and "Me" ads are that they are not "selling"
a product. This is the big difference between the Apple and Microsoft strategies.
Apple has the product and the sales outlets. So for them it is easy to advertise their products.... Microsoft on the other hand has only an WP7 operating system and no specific "Windows Phone". Microsoft can only advertise the nice things their WP7 operation system can do, but this is just a system and not a touchable object. It's like going in a shop and asking for a computer or a TV-Set....
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
FTC said:
...the main problem with the "Really" and "Me" ads are that they are not "selling"
a product. This is the big difference between the Apple and Microsoft strategies.
Apple has the product and the sales outlets. So for them it is easy to advertise their products.... Microsoft on the other hand has only an WP7 operating system and no specific "Windows Phone". Microsoft can only advertise the nice things their WP7 operation system can do, but this is just a system and not a touchable object. It's like going in a shop and asking for a computer or a TV-Set....
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
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I wouldn't agree with that... Microsoft don't make PC's, just the OS that run them. But the Windows 7 ads worked because they were showing people what you could do with the OS (the "Windows 7 was my idea" ones). People thought that looked cool and knew what they wanted before going into the shops.
Same goes for Apple, most of their ads cover iOS and iOS apps, it's only with the iPhone 4 that they started insisting on things like Retina Display. Most of what they show is the OS, not the hardware. Microsoft needs to advertise the OS and actually show what it can do.
FTC said:
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
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Advertising an OS is still possible, but the current form is basically promoting a very unclear solution for a non-existing problem. This won't go anywhere.
FTC said:
... This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
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Microsoft can't do "just" that. Ms loves to put long, wordy names on products. "Droid Does" was a brilliant campaign, like the product or not. Can't believe ms didn't learn from it. It displayed the os's capabilities, and gave the customer the easiest one word request that equalled sales: gimmie a droid !
Walking into a store and having a customer be expected to remember " gimmie a microsoft windows phone seven samsung focus - the newer version" isn't going to work. "Gimmie an iphone" proved this also.
Drop the marketspeak, drop the 20 syllable phone phonics, and drop the suits. Apple sold billions with kids dancing with their device in hand. Du huh ?
Androids sell because -everyone- recognizes the name and google. That, and there are 30 to choose from at the stores. Names like g1, g2, nexus, bionic, thunderbolt... no one cares who made it, or embellishments in wordy names.
Peew971 said:
Same goes for Apple, most of their ads cover iOS and iOS apps, it's only with the iPhone 4 that they started insisting on things like Retina Display. Most of what they show is the OS, not the hardware. Microsoft needs to advertise the OS and actually show what it can do.
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...I don't know if in the UK you get your load of Apple TV-spots for the iPhone as we do in Germany: "If you don't have an iPhone, you don't have an iPhone..." It shows the actual phone and what you can do with it. This is what matters and this is "hard selling"... If Microsoft does something similar (as they are still doing), it shows nicely what you can do and how simple it is, but it is not backed up by some specific devices. With Apple, the consumer knows he has to ask for an iPhone, with WP7 he has to ask for a vague "Windows Phone" .... For Android, the makers advertise their specific models but are not talking about "Android Phone"... And this is the big difference which really matters...
You dismissed the part where I was talking about the "Windows 7 was my idea" ads. These were very effective without mentioning any specific computer or manufacturer. All they did was showcasing the OS and it worked!
Some examples:
vangrieg said:
It's actually a quite frequently observed failure on the part of client marketing team/agency creative folks miscommunication. What the agency probably got in the creative brief was an assignment to create a series of attention-grabbing videos with a "creative" catchphrase that would convey the "glance and go" message, which Microsoft people decided was all-important. This idea could only come from people who know the product well. Of course they didn't mean that you needn't use your phone anymore, what they meant was that you may now spend much less time with non-productive overhead stuff, and do things easier and faster and so on. The problem is that the message is being communicated to people who don't know anything about the OS, and therefore would have absolutely no clue how this "glance and go" will happen, or why it is even important. But "how" and "why" weren't in the brief. And the agency listened to their client and decided not to argue.
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I know exactly what they meant. I don't any explanation.
The fact and the matter is that it flew over people's head and that message was so vague that it was basically ignorable.
Also, the ads were not attention grabbing at all.
This is great Advertising, IMO. It totally grabs your attention and gets the point across. It gets right to the point, and it doesn't feel like it drags on forever. It's hillarious, too.
See here:
The Microsoft Ads were nothing like that.
Peew971 said:
You dismissed the part where I was talking about the "Windows 7 was my idea" ads. These were very effective without mentioning any specific computer or manufacturer. All they did was showcasing the OS and it worked!
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I got your point and you're wasting your time even bothering with responding to that other person. It was obvious.
WP7 is similar to iOS in that hte launch devices all used extremely similar hardware configurations. Microsoft could have marketed it like an iPhone and every ad would have been legit.
The crap about "Microsoft is marketing an OS, Apple is Marketing a phone" doesn't fly. WP7 is not Android. Microsoft dictated the launch device specs so tightly that they were all basically the same thing. The user experience on literally all those phones were pretty stock and unmodified.
Bought HTC or blackberry. What do you guys think? How would it change the industry. Makes me wonder why have Samsung not bought a smaller Mobile maker
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Samsung would never buy RIM but it would be smart to grab their software patents.
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Best way to get their patents is to buy them. Like Google did Motorola
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RIM has no intention of selling as if yet and when they do they'll likely split the company up.
Obtaining the patents for the enterprise software would be the way to go. To hell with the hardware.
Having that advantage for capturing enterprise customers with secure exchange email would be exactly what android needs.
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RIM is dead. Why would Samsung want to buy them? RIM hasn't had a relevant device in years.
ledhed.jgh said:
RIM is dead. Why would Samsung want to buy them? RIM hasn't had a relevant device in years.
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enterprise features. I for one would welcome it
Something that seemingly everyone in the tech industry is forgetting (most of all Apple), is that competition is a very good and healthy thing and indicative of a thriving industry and economy. I don't like seeing companies fail, or being bought out. It just means there is one less option for me, even if the company continues to manufacture. I like having options as to who I buy from.
I hate Apple products, but I like knowing they're there innovating and coming up with new things. Like it or not they're helping to drive the industry to further innovate by forcing the competition to... well, compete, to stay relevant. That is what I mean by my original statement. Steve Jobs wanted to "crush" Android, and they're doing their damndest with these BS patent lawsuits; what they don't realize (or don't care about) is that Android sometimes helps to boost their business, and vice versa. Same goes for Windows Phone, RIM with Blackberry, and Nokia with Symbian (before the commit to Windows Phone). There is a reason (actually many reasons) I have commited to never buying an Apple product ever again.
Patents are useful, there is no doubt, but there is a line which we have crossed.
yeah that did i think
if it real. it's have interest
What RIM/Blackberry is still relevant up until now is their superior enterprise features... BES, for example.
If Samsung did acquire RIM, they would then have capabilities of pushing secure and enterprise friendly smartphones. When that happens they will certainly grab a quite significant marketshare in that part of the phone industry.
Problem is, if competition drives innovation and progress, RIM isn't making as much effort now because they are heading to bankruptcy soon. If they stay or go away, it won't make much effect to any of they competitors now.
If RIM still wants to stay in the game (the executive at least), they'll either have to make something quick or else they'll loose their job and company. That won't look good in their resume either.
Rim will never go into bankruptcy at all. They will sell before that or just stay in the enterprise business and get out of the phone business.....imho
If Samsung wanted to get into the enterprise market I think they could develop similar enterprise features without violating any patents.