The Windows Phone 7 advert done properly - Windows Phone 7 General

search for "Disconnect to Connect - (dtac Thailand TVC)" on youtube, sorry can't post links yet.
So what do you guys think? Is this the way Microsoft should have done their new "really?" advertisement?
Like some views I have read. I agree the message Microsoft is trying to get across can be somewhat ironic and confusing in their new advert, and could be so much better, it doesn't really make a connection with the viewers in a way that say for example Apple adverts do (e.g. Facetime ad) IMO. In actual fact my favourite part of the Microsoft ad was at the very end!
Looking forward to seeing more of an effective ad campaign from Microsoft, as I want WP7 to be huge!

Thats much better than some of the other advertisements.

Hd7uk said:
search for "Disconnect to Connect - (dtac Thailand TVC)" on youtube, sorry can't post links yet.
So what do you guys think? Is this the way Microsoft should have done their new "really?" advertisement?
Like some views I have read. I agree the message Microsoft is trying to get across can be somewhat ironic and confusing in their new advert, and could be so much better, it doesn't really make a connection with the viewers in a way that say for example Apple adverts do (e.g. Facetime ad) IMO. In actual fact my favourite part of the Microsoft ad was at the very end!
Looking forward to seeing more of an effective ad campaign from Microsoft, as I want WP7 to be huge!
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Good commercial. It looks a lot like the MS commercials.
I am not sure what issue people are having with the MS commercial. I think that they are clever and the subtlety is effective. And I love the "Really!" aspect. Very timely and 'in' expression that consumers will understand and sympathize with.
I think maybe they could have used a more catchy music hook, but maybe that is very 90's.
OTOH, perhaps the music is actually really timely for the holidays.

I liked the commercial but it appears to be saying put the phone away and make time for life.
Although similar, the WP7 commercial is promoting the "glance and go" experience which speaks to people still accessing their information but not needing to spend as much time getting it. I bet if this commercial was indeed MS's, many more people would be screaming it sounds like MS is telling people to put down their phones.

Related

Don't like where Windows Phone 7 Series is headed? Let's do something about it!

Please sign, thank you.
http://www.petitionspot.com/petitions/7seriesphoneboycott/
Petition Message:
I'll make this short and to the point.
Windows Mobile:
Function: Extremely capable OS
Form: Dense, outdated user interface.
Windows Phone 7 Series:
Function: OS crippled by a lack of basic features
Form: Intuitive, modern user interface.
Microsoft has selected form over functionality and that is a decision we can not and will not support with our own monetary funds. Microsoft, you're decision to neglect basic features such as...
- an open file system accessible to the user
- copy + paste
- true multitasking
- true customization
... has resulted in our collective decision to boycott all
future Windows Phones until the above issues are addressed.
signed
also, if you can add:
no DRM
Also, post your negative thoughts on your Twitter accounts with the #wp7s along with it. Windows' accounts (the developers, Windows Phone account, Windows account) has been making posts with #wp7s in them so that readers can search for all related posts. If they are mostly negative, the developers are bound to notice.
I sent a message to wmpoweruser.com to see if they can post a link on their main page. I hope they come through.
Just postimg so this doesn't get lost in the forum. Please sign the petition.
Dwight2001
Signed with the hopes Microsoft adds some of those features later. But I'll still purchase either way honestly.
Signed. Let's just hope they will start listening to us
Let's face it, corporations only listen to the money. There's the geek crowd, then there's the mainstream crowd. The fattest pockets win.
My idea of "doing something about it" involves changing platforms. Good luck though. I hear MS loves customer feedback. As nice as Win7 is (My name is fortunz, and Win7 was my idea -- 4 years ago), it's a tech generation later than it should have been.
you know those windows 7 commercials where the actors and actress explain some nifty features like the task bar and stuff, then at the end of the commercial they proudly say "windows 7 was my idea".
It really contradicts what they are doing with windows phone 7 series in which cases, none of what they are doing are what users would want from winmo phones
klasital said:
you know those windows 7 commercials where the actors and actress explain some nifty features like the task bar and stuff, then at the end of the commercial they proudly say "windows 7 was my idea".
It really contradicts what they are doing with windows phone 7 series in which cases, none of what they are doing are what users would want from winmo phones
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I disagree. Too many people saying MS is stupid for this don't have the ability to step outside of their own little box and view the situation as it actually is. too many people think because THEY feel a certian way, it's how the rest of the world feels too.
I agree with many users here. I hate what I know of WP7.. I probably wont buy it... I totally see android in my future.. BUT... here is a little perspective.
The Iphone JUST got copy and paste not too long ago. The Iphone does not have a file system browser. The Iphone cant multitask. hrm.. what else? Oh yeah the Iphone has MOST of the market-share.
See.. What you want, and What I want, is not what most people want.
Microsoft knows that WP7 is what the masses need. A device that's not difficult. A device that lets them surf the web, get text messages, listen to music, tweet, and update facebook. A device that "Just works" They dont want all kinds of customizable settings and stuff.. It's too complicated.. Frankly, the average human is an idiot.
A majority us who frequent these forums like to have settings and options and like to change and customize their phones. They like custom roms. They dont mind actually thinking a little and trying to figure out a problem. They dont care that they spend more time flashing and tweaking, and customizing than actually using the device...
But the rest of the world, the VAST majority, wants an Iphone... WP7 was THIER Idea.
x51 said:
The Iphone cant multitask. hrm.. what else? Oh yeah the Iphone has MOST of the market-share.
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It's 3rd behind RIM and Nokia, actually. I generally agree that MS can succeed with this, but I see rather the opposite of the point you make about xda's little discussion. I don't see nay-sayers demanding everyone hate it, I see defenders telling me I should like it.
To everyone who wants an iPhone, locked down, restricted controlled experience -- which is a considerable number of people -- enjoy. Just don't feel threatened by the fact that I want an actual smartphone, not a smarter than average feature phone.
x51 said:
Iphone has MOST of the market-share.
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fortunz said:
It's 3rd behind RIM and Nokia, actually.
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Yeah, I guess I was really thinking about WM vs Android, vs Iphone.
I had not considered Blackberry, and had no Idea Nokia was at the top.
Guess I need to look outside my own little box..
fortunz said:
but I see rather the opposite of the point you make about xda's little discussion. I don't see nay-sayers demanding everyone hate it, I see defenders telling me I should like it.
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I was't making a point about XDA attitudes as a whole.. But I see a lot of people complaining that "MS is making a bad decision", and that "they will fail with this", and "how could they remove a file system browser".. etc.
This very thread is a petition to attempt to make MS change their direction on WP7..
And while I wish MS would.. I was pointing out that MS is trying to tap the Apple success.. so they are building an Apple like product.. and even though they will probably lose me and others.. they will likely gain much much more than they lose. From a company standpoint.. It's probably a good decision.
I'm pretty sure MS wont miss me at all.
Then again, I may love it.. and I cant wait to actually play with a final live release. The talented devs here will probably crack it.. make custom roms.. port "light" versions to phones that are 6 years old... who knows.. only time will tell.
Signed.
But have to say, there is no doubt in my mind that there will be a Pro version will all the features that are missing.
Logicalstep
+1
I'm relaying your petition on french website "Planete HTC".
Add no Flash.
It really is looking like Jo Bob's phone. It has no place for IT/CompSci types like us who like to break it down and micromanage our phones...
...I still can't find any mention of them discontinuing 'Windows Mobile' completley on any sites...only about the 'Windows Phone' Release.
There used to be a big distinction between smartphone and PDA editions so maybe this is part of that 'smartphone' umbrella!? Could this possibly mean that they intent to follow 'Windows Phone 7' with 'Windows Mobile 7' ?
Lets hope so, WP7 has nothing of appeal for me (apart form the hardware specs it will bring)
http://www.facebook.com/group.php?v=info&gid=110857428927753
facebook thread to gain more awareness about it ^
the petition and this thread is useless. if you really want to hurt micro$oft then move to android or another platform.
smoother2010 said:
the petition and this thread is useless. if you really want to hurt micro$oft then move to android or another platform.
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I completely agree.
Developing a phone OS is a monumental effort. Once the foundation is laid, it is not easy to dismantle and redo. I don't think it was an easy decision for MS to finally implicitly admit that Apple's ways were the better ways and to copy the concepts such as having physical stores, a single application store, locked down OS to protect the developers/book sellers/music artists, drastic reduction in hardware variation, etc etc. If they're smart, they will also secretly have a team of people to jailbreak their own OS in order to also satisfy the more geeky users but also pretent to fight these jailbreak community. In that way, they satisfy the software developers/music artist hence gain support for the growth and success of the online application store, at the same time, meet the requirements of the more geeky users like ourselves.

Seems the press are already writing off WP7

See the linked article http://www.theregister.co.uk/2010/11/26/windows_phone_7_sales/
WP7 doesn't appear to be doing very well. So many people want this to fail it amazes me!
That's truly sad. I'm actually a bit disappointed with the advertisements from Microsoft. Sure, the ads are broad casted a lot but there aren't any catchy ones like the iPod silhouettes and what not. MS needs to step it up when it comes to appealing to consumers through ads otherwise it'll be hard to dent the Androids hold over the smartphone marketshare.
Same here in France, with this article from a famous french magazine LE POINT: "What's wrong with WP7" (google translation)
http://translate.google.fr/translat...-qui-cloche-22-11-2010-1265610_47.php&act=url
Articles underlines some missing features when readers in the comments mainly insist on:
- the fact that WP7 is too locked, especially compared to Android
- WP7 is not designed for business
I guess that if it doesn't do well, those of us who have a wp7 device are going to be part of a pretty exclusive club! Still there is time yet, if MS produce the updates which add the missing features that all the naysayers continually whinge about and go up a gear on their marketing campaign WP7 will fly - it is too good a product not to!
I don't have a magic boll but I think that all of this will change in a couple of months
adesonic said:
I guess that if it doesn't do well, those of us who have a wp7 device are going to be part of a pretty exclusive club! Still there is time yet, if MS produce the updates which add the missing features that all the naysayers continually whinge about and go up a gear on their marketing campaign WP7 will fly - it is too good a product not to!
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It is reported that MS is in it for the win. I can only believe such criticisms will spur MS on to ever higher efforts. I agree, too, that most of the criticisms are about the lacking features. This will change when those features are added. I know I love the system but almost gave up on it...I was livid actually...when I saw it didn't have common voice nav. The copy & paste and multitasking, I was aware of it not having. But the voice nav, I wasn't aware of. It rocked me badly. I can only imagine what the general, unknowing, public might be feeling about the system...without all of these features.
I think for the sole reason of creating the hd7 and not allowing a hd2 upgrade they deserve to fail.
HTC deserve to fail for their mediocre WP7 devices. MS doesnt, but sadly they are depending on these hardwaremanufaturers.
nizzon said:
HTC deserve to fail for their mediocre WP7 devices. MS doesnt, but sadly they are depending on these hardwaremanufaturers.
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please tell me what is wrong with my hd7 ?
The press has pretty much written off Microsoft as a whole already. They need somebody to bark at and somebody to adore, if they aren't opinionated nobody will read their stuff.
twisted89 said:
I think for the sole reason of creating the hd7 and not allowing a hd2 upgrade they deserve to fail.
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the hd2 was never in line for it MS has always said that this is a stupid argument the hd7 may have similar specs but the hd7 is a vast improvment in design
Everyone is always bashing MS but that's not stopped them they new that the haters would come but so to are the updates and tbh if less ppl have one then the more ppl there are who will be amazed when they see mine
WP7 is too important for Microsoft for them to give up on it. It's their only mobile platform that ties all of their online services together. If they want to compete with Google WP7 has to succeed. Microsoft can't afford for to let everyone use an Android phone with cloud services and search services all going to Google.
For those that are worried about bad press remember people said the same thing about the xbox when it came out and it's been a success despite having a horrible track record with hardware failures.
WP7 is a long term strategy for Microsoft. Poor sales in the beginning is hardly anything to worry about it.
lumpaywk said:
the hd2 was never in line for it MS has always said that this is a stupid argument the hd7 may have similar specs but the hd7 is a vast improvment in design
Everyone is always bashing MS but that's not stopped them they new that the haters would come but so to are the updates and tbh if less ppl have one then the more ppl there are who will be amazed when they see mine
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vast improvement in design? how exactly? they moved a couple of buttons around!
There is no vast improvement in design but the simple answer is the hd2 doesn't meet the button requirements for WP7. There's no exceptions to the rules Microsoft has laid out.
twisted89 said:
vast improvement in design? how exactly? they moved a couple of buttons around!
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ceesheim said:
please tell me what is wrong with my hd7 ?
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Maybe nothing wrong with yours, but I'm on my 4th one. The first one had data reception problems. The second one had dead pixels all over the screen and at the perfect angle you could see scuff marks on the screen. The third one had trash under the screen, on top of the actual LCD. There were tiny specks of something on it.
I always thought my HD2 was exceptional for quality, and it is. But I have not had fortune with HTC's latest offerings.
adesonic said:
Seems the press are already writing off WP7
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Them again. And how many journalists are experts in anything?
The reports are just the typical anti-ms nonsense from the media...here in Canada it's hard to find the Samsung focus...the US launched with far fewer devices than demand.
MS is in for the long road...let's remember android for the first 2 years...
vangrieg said:
The press has pretty much written off Microsoft as a whole already. They need somebody to bark at and somebody to adore, if they aren't opinionated nobody will read their stuff.
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It's getting to the stage where the Microsoft-bashing is beyond the joke.
Journos and many other people in the media are Apple supporters simply because it's the platform on which they create, design and produce their content. This is mostly due to the fact that Microsoft were years behind MacOS in regards to graphic design and publication software in the 90s. Apple is still deeply encroached, despite the fact that Windows has since caught up with, and arguably overtaken, Apple's ability in that industry.
However, the other 99% of the world is very happily using Microsoft products. I don't use Office because I have to; I use it because, to me, it's a damn sight better than any comparable product. I don't use Windows 7 because I have to; I use it because, to me, it's a damn sight better than MacOS or any other flavour of Unix / Linux. And I've started using Windows Phone 7 because, to me, it's a damn sight better than WM 6.5, Apple iOS, Android, Blackberry or any of the others out there at the moment.
You really just need two things for WP7 to succeed; it needs to be good, and it needs to be relentlessly promoted.
Microsoft have relentlessly promoted terrible products in the past, and they have naturally failed (case in point: Microsoft Bob). However, they relentlessly promoted XBOX for years as well, even when in the beginning it was a less-than-strong platform. But it's just as well they did, because now it's bloody brilliant and we have new technologies like Kinect to play with.
At the end of the day, the great news here is that WP7 is actually good; and since the WP7 platform is the future home of Microsoft's silverlight technology, and a main branch of their XBOX development, you can be sure as hell they will keep promoting it until it succeeds.
twisted89 said:
I think for the sole reason of creating the hd7 and not allowing a hd2 upgrade they deserve to fail.
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That was a pretty crappy move, but that is more of an HTC crime, not MSFT.
The new WP7 is a good platform, but only in some ways.
MS does make a 'brand-new' OS, however, since its launch, there are these 2 questions from the consumers:
1) From the current iOS and Android users: 'Its functions is almost the same, but my phone(iphone) display is much prettier and more apps, why should I change?'
2) From the current WM users: 'Geez, lots of functions that we like are now gone, no file explorer, no tethering, no mass storage mode, no copy&paste, can't remove storage-card, have to have a live-ID, etc etc.... I might as well just wait til the first update and see....'
The phone manufacturers has invested tons of money to make up phones for WM7, however, the response from the market is nothing close to expectation, if there's no breakthrough on the up coming update from MS, manufacturers like HTC and samsung might also hold on to the WM7 platform too.
To write off a product, you don't need the press, or experts, the consumer market does.

How can we support WP7 to make sure it succeds? ( and actually gets a version 2 even)

Ive showed my support by getting one myself, most, no, ALL people who have seen my phone are impressed with it. there are also tons of GOOD reviews for WP7 and the devices themselves have received good reviews....so what going wrong? anything we can do?
Open up the API so we can develop more useful applications for the phone!
From a uk perspective, there are 2 issues IMHO.
1) the marketing, not visible enough and not helped by sales staff in carrier shops and online not knowing about wp7 and/or actively selling against it. All the phone shops in my loca mall still have huge iPhone 4 banners in the window and that was launched months ago.
2) if anyone does get as far as thinking about getting a wp7, they come to a site like this to research it and are immediately greeted by loads of posts about wp7 being crap because you can't sync with outlook 1995 via a piece of string attached to a commodore PET running dos 1.0, and WP7 being crap cos you can't load custom roms etc.
I like wp7 and I want Microsoft to fill the gaps with the missing features, what concerns me is that if all the negativity results in poor sales, MS will have less incentive to spend money on the platform. We have to "evangelise" with positive posts on forums like this highlighting the many good features of the platform, and where we criticise, it should be constructive. I have used all the main mobile OS's, I think wp7 has the most promise and am proud to say I am a fan.
you are spot on! the UK marketing is EXTREEMLY poor and whats with 8GB?? how can we make MS take notice of whats really going on over here in the UK?
I havev16gb on my hd7, I don't use it all (only 4th at the mo).
go into t-mobile stores and tell the reps how much you like it. It seems like T-Mobile employees have been instructed to be anti-WP7. The 3 stores I went to to buy a case, screen protector, and the phone itself all seemed to bring up the problems with WM 6.5 when I was looking at the phones.
All of them were also surprised that I liked the phone alot and couldn't believe I used to have a nexus one and then a vibrant. When I bought the phone the sales rep kept trying to talk me out of it also. I've also seen plent of people posting the same comments about t-mobile here on this forum.
What are some creative apps that can be done quickly to fill in gaps?
I'd say one way to get some sustainability is to work with companies that currently have iphone/droid apps and offer services to help deliver a WP7 app - either through custom work for them directly or seeking out a new open source project/effort.
i've been communicating with NPR myself to get the framework for an open source npr app. If people go to npr.com and see a winodws phone app listed there they may feel a tad more comforatable that their phone is feature rich and relevent. Same could be said for other popular institutions that have apps available where there is no current wp7 branding
One of the things I find disheartening is the misunderstanding that 7 can't do something just because the 6.5 way to do that job can't be copied over. Case in point: MyPhone. There are plenty of threads where folk get riled up because they can't believe that MS could forget to make 7 compatible with MyPhone! What's even more disturbing is the lack of responses in those threads about how MyPhone is utterly obsolete now due to Live.
To reiterate what has been said already, those of us that have actually used 7 need to get out there a lot more and help answer questions and concerns, especially when they're just flat-out wrong or based on misunderstanding. If anything, that's what's gonna help with understanding of adoption of the platform.
As far as success goes, though, I don't really see any need for worry. MS is obviously expressing a serious desire to compete here, and is laying out the resources to do it right. They did it with the Xbox when folk thought they were crazy and couldn't possibly break into that market, and they're coming in fierce with 7 now.
At this point, we only need to be honest. Let it be known what you like and dislike, and help folk around you to make informed decisions.
Also, have lots of fun playing with the things. People respond well to information, but a smile is also very telling, and infectious.
FL5 said:
Case in point: MyPhone. There are plenty of threads where folk get riled up because they can't believe that MS could forget to make 7 compatible with MyPhone! What's even more disturbing is the lack of responses in those threads about how MyPhone is utterly obsolete now due to Live.
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That's not true. There's no document or text message backup with Live. Those are critical features that must be implemented to make it a real My Phone replacement.
jeffgeno said:
That's not true. There's no document or text message backup with Live. Those are critical features that must be implemented to make it a real My Phone replacement.
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I like how you dismissed everything pertinent in that post to pick out that one part to whinge about, managing to both miss the point entirely and not contribute to the topic.
That being said, I guess I need to look into how to back up SMS. Not something I usually worry about, as I view SMS as disposable data (and partly because winmo got me used to having to clear SMS to prevent lag. Not really relevant anymore, I suppose), but it might be handy info in case I need to answer a question.
Buy games and apps on the marketplace. If this phone is going to survive we need developers writing quality apps. When you do download an app/game rate it and leave comments. Even if the app/game is free let the developer know there's interest in it.
this thread is a repeat of before... but as i said before... the best way to get people into windows phone is to let them use yours. i've shown my phone to a lot of my friends and all of them really like it. a lot of them iPhone users. let them play with your phone, the messaging, email, even facebook app. it's a risk to you cause they could do stuff to your wall but in the end it shows them what it's like. sure, they're not rushing out to buy it now, but at least it's now in their sights and they can think whether they'll stick with the sea of icons, or have a river of them (jokes of course, river being the app list... come on MS implement serach...).
It's really up to MS and the hardware partners.
Case in point..the new Nexus phone for Android from Samsung. The prototype for this phone has been around for a while. Why wasn't this also the Samsung's WP7 offering? 16 GB storage and a sweet body.
Don't get me wrong, I love my Focus, but seeing that Nexus made me cuss a bit.
HD7 - screen issues. HTC surround - speakers are a gimmick and again, lousy screen - compared to the S-Amoled of the Focus. Kick ass hardware is a must.
MS needs to get on the ball and get updates out fast and regular. They have to keep WP7 users interested and invested. That means better communication with us. Let us know in no uncertain terms what is being worked on and it's progress.
If people are confident that MS will keep upgrading/updating the OS, they will jump on board.
Get those missing features into the OS. Roll out those performance enhancements - for God's sake fix the issues with MarketPlace! It's hard enough to be behind on features, MS also has to integrate stuff that's ahead of the competition.
Advertising - the ads for WP7 are not getting the job done. Granted, it's tricky to advertise a brand new OS that's suppose to get MS back in the game while the OS itself is behind the others in features, but there is a huge market out there that won't miss those features. Show the People and Photo hubs in action..show the FB integration in greater detail.
Of course, open up the APIs. I cannot fathom why this is seemingly not a priority.
WP7 suffers from the same issues as Zune did. If they don't open the API then WP7 will fall by the wayside just like Zune.
votum said:
WP7 suffers from the same issues as Zune did. If they don't open the API then WP7 will fall by the wayside just like Zune.
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Don't know what you're talking about but I love my Zune HD and use it daily.
As for Zune falling by the wayside, it's on Xbox and WP7. It's all around and it's somehow on the wayside somewhere? Be real.
As for the APIs, devs seem to be so lazy anyway, I doubt open APIs will bring about the AP revolution you think will happen.
Even offerings from MS have been half-hearted. A lot of APs really could have benefited from the Live Tile technology but for some reason, chose not to implement it.
Devs need to love or at least appear to love what they're doing if we want quality apps.
Apps done right are a joy on my HD7 and I do not regret buying this phone at all. It's just pleasant surprise after pleasant surprise with this OS and I expect the manufacturers of handsets to step up to the bar after they realize it's here to stay. MS will continue to invest heavily in mobile as it is the way of the future. We've only had WP7 for not even 2 months, give it time!
lekki said:
Don't know what you're talking about but I love my Zune HD and use it daily.
As for Zune falling by the wayside, it's on Xbox and WP7. It's all around and it's somehow on the wayside somewhere? Be real.
As for the APIs, devs seem to be so lazy anyway, I doubt open APIs will bring about the AP revolution you think will happen.
Even offerings from MS have been half-hearted. A lot of APs really could have benefited from the Live Tile technology but for some reason, chose not to implement it.
Devs need to love or at least appear to love what they're doing if we want quality apps.
Apps done right are a joy on my HD7 and I do not regret buying this phone at all. It's just pleasant surprise after pleasant surprise with this OS and I expect the manufacturers of handsets to step up to the bar after they realize it's here to stay. MS will continue to invest heavily in mobile as it is the way of the future. We've only had WP7 for not even 2 months, give it time!
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I dunno man,
ask 100 people if they have a Zune or an iPod and or use Zune or iTunes and see what the response is...
orangekid said:
I dunno man,
ask 100 people if they have a Zune or an iPod and or use Zune or iTunes and see what the response is...
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you have a point in that the market is flooded with iPod/iPhone which results in more people using iTunes (so it's a bit of a loaded question).
but yea, as good as the Zune is for those that have it, the marketing that Apple does is just a lot better. I think it was wise that MS move their Zune to windows phone. It is a really good peice of software and many find it better than iTunes (on Windows). But of course, if you have an iPhone (or i product) you're locked into using iTunes, as you are with windows phone. So this is why the numbers for iTunes are so high. If that wasn't the case, there would be far fewer people using iTunes that's for sure.
blahism said:
What are some creative apps that can be done quickly to fill in gaps?
I'd say one way to get some sustainability is to work with companies that currently have iphone/droid apps and offer services to help deliver a WP7 app - either through custom work for them directly or seeking out a new open source project/effort.
i've been communicating with NPR myself to get the framework for an open source npr app. If people go to npr.com and see a winodws phone app listed there they may feel a tad more comforatable that their phone is feature rich and relevent. Same could be said for other popular institutions that have apps available where there is no current wp7 branding
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there is a npr app in the marketplace. good reviews too.

CNET's Molly Wood takes Mango for a spin

Have you read about Brandon Watson's challenge to Molly Wood? What about her first impressions? Do you feel her complaints are valid?
Please don't derail this thread into an Android/W7 argument (again!), she happens to have lots of followers and any of her criticism will resonate with many and in my opinion will help address some things faster (some things she hasn't discovered yet so try to give a her break on that).
I'm not running Mango so I'd like to hear from people who do and know if they agree with what she has to say.
http://news.cnet.com/molly-rants/
The only problem with her review is that too many of her "cons" are simply based on ignorance (and I don't mean that in a pejorative sense). She didn't know the correct way to do something on WP7, and tried to apply Android techniques. When they didn't work, she assumed that the feature was either broken or missing.
If her followers read those criticisms and assume she is right, it may prevent them from giving WP7 a fair chance on their own.
Yep. Tis already begun. Two commenters have said they won't buy based on "Molly's impressions" and "little annoyances" she's described.
Her only real beef should be with the navigation. Outside of that, she has an argument as to comparitive number of apps. Yet, she hasn't explored the marketplace thoroughly enough to actually talk about what's there. She just knows two apps she uses aren't there.
I'd give her some time with it and I'm certain she'll clear up some of the things she's already posted which are incorrect.
She will... She complained before on her podcast about not having an app for facebook chat then corrected it on her blog after she was told it's built-in. Hopefully the listeners also read the blog, otherwise some might be a lost cause already.
Sent from my Samsung Omnia 7 using XDA Windows Phone 7 App
I'm really glad she's made such a fuss over the navigation and I really hope Microsoft pay attention. It's bloody stupid as it is - not matter what the reasons may be (I've heard licencing issues?) Microsoft need to sort this out.
She has some other valid points, but she hasn't (as she admits) touched upon a lot of the more unique features of WP7.5
Casey
Apparently turn by turn is indeed due to licensing issues but with Nokia owning Navteq this should be sorted in Tango (hopefully) or Apollo.
Sent from my Samsung Omnia 7 using XDA Windows Phone 7 App
Peew971 said:
Apparently turn by turn is indeed due to licensing issues but with Nokia owning Navteq this should be sorted in Tango (hopefully) or Apollo.
Click to expand...
Click to collapse
I sure hope it is, because as it now stands, you can guarantee that it will be the cause of a lot of mocking from Android users. And comments such as this one I read on the article page aren't going to help much either:
Well Molly I have to say I actually enjoy the navigation. Think about it, if everyone's satnav did this, that commercial where the guy is driving his car and his wife calls and then the satnav (which is a woman's voice, btw) goes, 'Motel is on the right' and the wife goes, 'MOTEL?!? **CLICK**' that would never happen. While I agree it is a bit of an annoyance, I like it better. And it's fun when it congratulates you. Didn't you say you like the "pretty sounds?" Well when you do something right, it makes a pretty sound. so, please don't harp on what is probably the best implementation of navigation in the history of cell phones. Also, The thing I don't like about other satnav implementations, is that they get annoying. "In 1.5mi. turn left onto Camino St. then turn left onto Avery Avenue" then .25 mi later it says nearly exactly the same thing. For me what's great about the Mango implementation is that you only have to listen to the annoying computerized lady voice when you forget what your next turn should be. That's the brilliance of the Mango implementation.
Click to expand...
Click to collapse
It's one thing to defend Microsoft for having no choice but to implement the system as it is due to licensing issues, but it's quite another to try to make the absurd claim that this system is better in any way. It's not.
it wasn't a biased or negative critique. id say it was spot on, by a regular user trying to use it as a daily driver. speaking of daily driver, I had no idea navigation was so broken. ugh !
yes, ios and android are mentioned .... if you are surprised or annoyed by this, smell some coffe. ios and android are dominating the market for a few reasons, this review sheds light on them.
improve and enjoy some success microsoft !
The verdict is in, it's a 50/50. I read what she had to say and find her point about Skydrive fair. It needs to have a proper app and a desktop client with better functionality. For techies it might be fine but for an average user it's a bit of a mess.
Off to watch her video now...
http://news.cnet.com/8301-31322_3-20094766-256/windows-phone-7-challenge-week-2-the-verdict/?tag=mncol;title
Peew971 said:
The verdict is in, it's a 50/50. I read what she had to say and find her point about Skydrive fair. It needs to have a proper app and a desktop client with better functionality. For techies it might be fine but for an average user it's a bit of a mess.
Off to watch her video now...
http://news.cnet.com/8301-31322_3-20094766-256/windows-phone-7-challenge-week-2-the-verdict/?tag=mncol;title
Click to expand...
Click to collapse
And also how can an average user FIND OUT that Facebook chat has an inbuilt Messenger?
Sorry guys, but this review was amature at best. If you are going to call yourself a writer, and agree to do a test drive of a device, you owe to your readers to find the correct answers to any concerns or misunderstood features of said device. This is where she failed, and this is where CNET always fails.
This is nothing more than letting your Mom or Sister borrow your phone and you then ask them for an opinion. They are not allowed to seek actual advice, from an actually knowledgeable source.
This type of review is a disservice to technology in general. That is my opinion and that is why I do not use CNET for anything important.
I agree completely. She made so many mistakes and it was obvious she didn't bother researching any of her so called problems. The majority of the stuff she said wrong was corrected in her comments which she clearly didn't read. What a joke.
naplesbill said:
Sorry guys, but this review was amature at best. If you are going to call yourself a writer, and agree to do a test drive of a device, you owe to your readers to find the correct answers to any concerns or misunderstood features of said device. This is where she failed, and this is where CNET always fails.
This is nothing more than letting your Mom or Sister borrow your phone and you then ask them for an opinion. They are not allowed to seek actual advice, from an actually knowledgeable source.
This type of review is a disservice to technology in general. That is my opinion and that is why I do not use CNET for anything important.
Click to expand...
Click to collapse
was Molly Wood ever a man ?
Professor Simon Peach said:
was Molly Wood ever a man ?
Click to expand...
Click to collapse
I dunno, but the poor girl looks 10 years older than she really is.
And a little less sex in the city marathons with a jar of burbon/jug of martini, and a little more technology knowledge would be nice. Especially for a CNET writer.
Outlook and calendar
Watching a relative of mine having the Galaxy II, then I really understand how far behind email and calendar is... I just can't believe that she couldn't see that!!!
Merging mailboxes with threaded email... Outlook, Gmail, Live and Facebook calendar all in one with different colors... even better than the pc-version
Someone should have assisted her with this... someone who understands the value of it...
All that being said maybe it also means WP7 is not as simple as we all think for an average user.
Don't get me wrong, WP7 is very simple and intuitive but if you need a manual to understand some features then it means it could be made simpler.
Maybe it's because she was coming from Android rather than say a feature phone and had expectations but the point remains. And she's right about Skydrive/Turn by Turn.
if she got final mango like everyone else, there is a nice book to help the transition. right in the programs menu. with videos and text to speech for every, single, thing.
Peew971 said:
All that being said maybe it also means WP7 is not as simple as we all think for an average user.
Don't get me wrong, WP7 is very simple and intuitive but if you need a manual to understand some features then it means it could be made simpler.
Maybe it's because she was coming from Android rather than say a feature phone and had expectations but the point remains. And she's right about Skydrive/Turn by Turn.
Click to expand...
Click to collapse
I agree.
If a person is coming from a standard phone to WP7 their impressions will be different, then those coming from another platform. I personally don't find any of the OS's easier or harder to use they're just different, with their own learning
curve. All reviewers bring their own personal bias into reviews IMO. The question is whether you think WP7 is better, not equal to other platforms. If you ask that type of question you have to take the good with the bad.
The map directions tapping is silly, MS should have known better then to even bother to include such a poorly implemented feature. If they don't have the rights to do it properly then don't do it.
phoneguy 4567 said:
The map directions tapping is silly, MS should have known better then to even bother to include such a poorly implemented feature. If they don't have the rights to do it properly then don't do it.
Click to expand...
Click to collapse
Than, they'd complain there's no default/built-in Turn by Turn Navigation. This is a no win scenario. People have to realize that MS was severely neutered by that anti-trust law suit. Now they are alot less aggressive & very careful so they are not sued again in this manor. Besides, people forget the 3rd Party apps like Garmin/etc & the fact that Nokia's map app is coming. The Mango Turn by Turn Navigation is nothing more than a way to tie people over till that comes.
Now, don't get me wrong, WP7 & Mango are far from perfect, but MS is working on it. They just posted a job listing to bring better PC/WP7 USB syncing of docs/etc.
Finally! Microsoft planning to connect Windows Phone and the desktop
Molly is supposed to be a power user btw, & she got so many things wrong in her review. I have to wonder if she even tried. It took her 2 weeks to set up WP7, it took me 2 hours tops. She must of never looked in the Office/Pictures Hub as she claims there's no Skydrive integration. Her review is nothing more than a joke. Scott Adams did a better review & he's an "average user," go figure.....
I think the only thing Molly can do now is to read up and post another review along the lines of "When I learnt how to use it" which should correct most of her errors.
Of course, as has been pointed out, if she genuinely made these errors then there must be a reason...(and I'm not going to say she's stupid).

Microsoft finally getting instore marketing right

Almost a year later Microsoft will be properly training sales reps on how to use & sell WP7.
http://www.bgr.com/2011/09/07/microsofts-to-finally-educate-retail-partners-on-windows-phone/
Sent from my SGH-i917 using XDA Windows Phone 7 App
They should just employ existing users as training won't be enough for many sales reps (e.g. that HTC rep interviewed about the Titan on Engadget).
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
hhmmm
So, microsoft will turn around the salespeoples' opinion of wp7, and weed out the bad ones, and have good marketing in place by the christmas shopping season ?
I doubt it. Sounds like they've only acknowledged a problem so far. Look for real changes from the slow moving giant in january, when no one will care.
Kind of reminds me of those center isle people that spray me with perfume insttead of asking first. Ugh
FTC said:
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
Click to expand...
Click to collapse
Ads should be just like the iPhone/Windows 7 ads where actual features are demonstrated. Anything else won't get much attention.
ohgood said:
So, microsoft will turn around the salespeoples' opinion of wp7, and weed out the bad ones, and have good marketing in place by the christmas shopping season ?
I doubt it. Sounds like they've only acknowledged a problem so far. Look for real changes from the slow moving giant in january, when no one will care.
Kind of reminds me of those center isle people that spray me with perfume insttead of asking first. Ugh
Click to expand...
Click to collapse
The problem is Mango not being out yet, so these sales reps won't be trained until the iPhone 5 and tons of new Android phones are out... at which point they won't care about their WP7 training. It's a loop of fail.
Peew971 said:
The problem is Mango not being out yet, so these sales reps won't be trained until the iPhone 5 and tons of new Android phones are out... at which point they won't care about their WP7 training. It's a loop of fail.
Click to expand...
Click to collapse
...maybe Microsoft, the OEMs and the Providers team up to allow the sales staff some cash-incentives or sweepstake promotion to "convince" the sales reps to have a closer look at WP7....
FTC said:
...maybe Microsoft, the OEMs and the Providers team up to allow the sales staff some cash-incentives or sweepstake promotion to "convince" the sales reps to have a closer look at WP7....
Click to expand...
Click to collapse
I think they should offer them free phones. There will be at least some who would take them up on it and I'm sure they could write it off as a promotional expense anyways.
FTC said:
...it's a good start...but it' not far enough... Microsoft, the OEMs and the providers must release "catchy" ads which clearly show all the wonderfull things you can do with the device, how "hipp" you will be with your friends and familly and where you can buy it and what to ask for....
Click to expand...
Click to collapse
The problem is the phone is supposed to save us from our phone.
Your idea works contrary to that. Apple markets to that crowd: people who are glued to their phones.
Microsoft's marketing basically states that they want you to buy a phone you don't have to be tethered to. A phone you shouldn't have to use all the time. A phone that lets you get on with REAL LIFE. Newsflash, for a ton of smartphone users (esp the younger generation) REAL LIFE involves being tethered to a phone... Microsoft's marketing failed to appeal that that huge demographic. Apple and Android Ads are going for broke, though... Microsoft Marketing for WP7 seems like it was tailored for 45+ business people, whilst pushing a social consumer-centric smartphone. It makes absolutely no sense...
It runs contrary to what you say. They should have just done it the Apple way.
The big mistake was releasing the OS early. They should have waited 6 more months and released it with half the Mango features baked in. That would have, IMO, attracted a lot more people.
Now, a lot of people have the thought of a half-baked OS that can do basic functions, and it will be hard to shake that.
Also, you cannot really change the Reps' minds. They will probably agree with the trainers in a training setting, but once the customer walks through the door they will push what they prefer to push anyways.
Microsoft's marketing has it wrong. You cannot market a phone to save us from our phones. People can get that by buying a feature phone that isn't pushing everything form every social network or chat service to their phone every minute of the day. Or a dumb phone, even. Smartphones are popular because people can do most things on them. They're popular precisely because their addictive due to how much you can do on it. The nature of a smartphone, IMO, guarantees that you will spend a large amount of time actually using it. To suggest otherwise, makes no sense.
When you market a smartphone that isn't THAT, you're telling people you want to sell them a boring device that won't allow them to get as much done (that may not be the case, but that's how many consumers will interpret it), and it will have the opposite effect.
I actually think a lot of that happened with the Microsoft Marketing.
They need to get front and center in stores like Best Buy. Have displays in Carriers stores - especially i.e. AT&T and/or Verizon (and maybe T-Mobile if they will allow them to compete that hard with their MyTouch and Sidekick series devices).
Interesting fun adds that tell people the phone is fun and they'll want to use it all the damn time, not the opposite, etc.
Really, where Mango is taking WP7 is a complete 180 from their marketing (integrated social networks, facebook/windows live all baked in, Bing functionality that lets you do virtually everything, etc.). I don't know why or how they failed so hard on the marketing front. It's like they were trying to convince people NOT to buy WP7 devices.
That being said, the commercial where the woman fell in the airport staring at her Blackberry was still funny as hell.
Avatar28 said:
I think they should offer them free phones. There will be at least some who would take them up on it and I'm sure they could write it off as a promotional expense anyways.
Click to expand...
Click to collapse
They will just sell them on Craigslist. You can't extort support from sales reps. What are you talking about. Sales reps are not evangelists, and should not be treated as such (even tho they act as such in many cases, not in WP7's favor). That's clearly anti-competitive, as well. Carriers and competing platform OEMs alike would strongly object to that behavior. It can possibly get them in trouble.
A ridiculously large majority of sales reps are avid iOS/Android users, supporters, and advocates for lack of a better word.
I go into carrier stores all the time and I've had reps in T-Mobile stores especially flat out tell me the HD7 was crap and they would never recommend I get a Windows Phone. Yes, in those direct terms.
Others are so passive that when customers come in with negative pre-concieved notions about the platform and state misinformations in front of them, they make no effort to correct them - maybe they know no better themselves, though.
Ask them to walk you through an Android or iPhone, though, and they have no issues. They'll even tell you how to root your phone and recommend the best home screen replacements, among other things...
Maybe we should all go into carrier stores and record this happening and post it to YouTube, we can start a Twitter trend! Lol, just kidding...
@N8ter
...what you say in your 2 posts above is true... Although the basic concept of Microsoft's idea to "free" peoples from their "phone addiction" is a positive way of thinking, it is allmost impossible to re-educate peoples from bad habits. Social networks like Twitter, Facebook and SMS make people believe that they require immediate attention and reaction in order to be part of the game. It is very funny and sad at the same time to observe people getting totally nervous if they don't see any new messages on their phone for a couple of minutes... Maybe the governments should request to put warning stickers on the phone:Addiction to your phone can be dangerous for your mental health
FTC said:
Addiction to your phone can be dangerous for your mental health
Click to expand...
Click to collapse
LMAO, yeah, I agree with what both of you said on this. The problem is most people don't like being told they're addicted to something even if it's a cell phone/social networking site/etc.
N8ter said:
I don't know why or how they failed so hard on the marketing front. It's like they were trying to convince people NOT to buy WP7 devices.
Click to expand...
Click to collapse
It's actually a quite frequently observed failure on the part of client marketing team/agency creative folks miscommunication. What the agency probably got in the creative brief was an assignment to create a series of attention-grabbing videos with a "creative" catchphrase that would convey the "glance and go" message, which Microsoft people decided was all-important. This idea could only come from people who know the product well. Of course they didn't mean that you needn't use your phone anymore, what they meant was that you may now spend much less time with non-productive overhead stuff, and do things easier and faster and so on. The problem is that the message is being communicated to people who don't know anything about the OS, and therefore would have absolutely no clue how this "glance and go" will happen, or why it is even important. But "how" and "why" weren't in the brief. And the agency listened to their client and decided not to argue.
...the main problem with the "Really" and "Me" ads are that they are not "selling"
a product. This is the big difference between the Apple and Microsoft strategies.
Apple has the product and the sales outlets. So for them it is easy to advertise their products.... Microsoft on the other hand has only an WP7 operating system and no specific "Windows Phone". Microsoft can only advertise the nice things their WP7 operation system can do, but this is just a system and not a touchable object. It's like going in a shop and asking for a computer or a TV-Set....
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
FTC said:
...the main problem with the "Really" and "Me" ads are that they are not "selling"
a product. This is the big difference between the Apple and Microsoft strategies.
Apple has the product and the sales outlets. So for them it is easy to advertise their products.... Microsoft on the other hand has only an WP7 operating system and no specific "Windows Phone". Microsoft can only advertise the nice things their WP7 operation system can do, but this is just a system and not a touchable object. It's like going in a shop and asking for a computer or a TV-Set....
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
Click to expand...
Click to collapse
I wouldn't agree with that... Microsoft don't make PC's, just the OS that run them. But the Windows 7 ads worked because they were showing people what you could do with the OS (the "Windows 7 was my idea" ones). People thought that looked cool and knew what they wanted before going into the shops.
Same goes for Apple, most of their ads cover iOS and iOS apps, it's only with the iPhone 4 that they started insisting on things like Retina Display. Most of what they show is the OS, not the hardware. Microsoft needs to advertise the OS and actually show what it can do.
FTC said:
This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
Click to expand...
Click to collapse
Advertising an OS is still possible, but the current form is basically promoting a very unclear solution for a non-existing problem. This won't go anywhere.
FTC said:
... This is why Microsoft needs to team up with the hardware makers and the carriers to advertise specific products which the consumer can go to a shop and ask for: "I want to see the Samsung/HTC/whatever Focus/HD7/whatever"
Click to expand...
Click to collapse
Microsoft can't do "just" that. Ms loves to put long, wordy names on products. "Droid Does" was a brilliant campaign, like the product or not. Can't believe ms didn't learn from it. It displayed the os's capabilities, and gave the customer the easiest one word request that equalled sales: gimmie a droid !
Walking into a store and having a customer be expected to remember " gimmie a microsoft windows phone seven samsung focus - the newer version" isn't going to work. "Gimmie an iphone" proved this also.
Drop the marketspeak, drop the 20 syllable phone phonics, and drop the suits. Apple sold billions with kids dancing with their device in hand. Du huh ?
Androids sell because -everyone- recognizes the name and google. That, and there are 30 to choose from at the stores. Names like g1, g2, nexus, bionic, thunderbolt... no one cares who made it, or embellishments in wordy names.
Peew971 said:
Same goes for Apple, most of their ads cover iOS and iOS apps, it's only with the iPhone 4 that they started insisting on things like Retina Display. Most of what they show is the OS, not the hardware. Microsoft needs to advertise the OS and actually show what it can do.
Click to expand...
Click to collapse
...I don't know if in the UK you get your load of Apple TV-spots for the iPhone as we do in Germany: "If you don't have an iPhone, you don't have an iPhone..." It shows the actual phone and what you can do with it. This is what matters and this is "hard selling"... If Microsoft does something similar (as they are still doing), it shows nicely what you can do and how simple it is, but it is not backed up by some specific devices. With Apple, the consumer knows he has to ask for an iPhone, with WP7 he has to ask for a vague "Windows Phone" .... For Android, the makers advertise their specific models but are not talking about "Android Phone"... And this is the big difference which really matters...
You dismissed the part where I was talking about the "Windows 7 was my idea" ads. These were very effective without mentioning any specific computer or manufacturer. All they did was showcasing the OS and it worked!
Some examples:
vangrieg said:
It's actually a quite frequently observed failure on the part of client marketing team/agency creative folks miscommunication. What the agency probably got in the creative brief was an assignment to create a series of attention-grabbing videos with a "creative" catchphrase that would convey the "glance and go" message, which Microsoft people decided was all-important. This idea could only come from people who know the product well. Of course they didn't mean that you needn't use your phone anymore, what they meant was that you may now spend much less time with non-productive overhead stuff, and do things easier and faster and so on. The problem is that the message is being communicated to people who don't know anything about the OS, and therefore would have absolutely no clue how this "glance and go" will happen, or why it is even important. But "how" and "why" weren't in the brief. And the agency listened to their client and decided not to argue.
Click to expand...
Click to collapse
I know exactly what they meant. I don't any explanation.
The fact and the matter is that it flew over people's head and that message was so vague that it was basically ignorable.
Also, the ads were not attention grabbing at all.
This is great Advertising, IMO. It totally grabs your attention and gets the point across. It gets right to the point, and it doesn't feel like it drags on forever. It's hillarious, too.
See here:
The Microsoft Ads were nothing like that.
Peew971 said:
You dismissed the part where I was talking about the "Windows 7 was my idea" ads. These were very effective without mentioning any specific computer or manufacturer. All they did was showcasing the OS and it worked!
Click to expand...
Click to collapse
I got your point and you're wasting your time even bothering with responding to that other person. It was obvious.
WP7 is similar to iOS in that hte launch devices all used extremely similar hardware configurations. Microsoft could have marketed it like an iPhone and every ad would have been legit.
The crap about "Microsoft is marketing an OS, Apple is Marketing a phone" doesn't fly. WP7 is not Android. Microsoft dictated the launch device specs so tightly that they were all basically the same thing. The user experience on literally all those phones were pretty stock and unmodified.

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