Give me a break...
Charlie Kindel
http://windowsteamblog.com/blogs/windowsphone/archive/2010/03/18/know-your-audience.aspx
Wow, MIX10 rocked. I’ve lost my voice which made it pretty hard to do a podcast interview this morning; I’m glad I had the morse code app someone coded up at MIX for Windows Phone 7 Series using the tools we made available there!
If you didn’t get a chance to see the day 1 keynote for the conference you missed an amazing presentation of not only the Windows Phone 7 Series user experience & developer experience but a bunch of amazing 3rd party app demos as well. You can watching it online here.
I had a great time talking with developers and designers about the new development platform at MIX. You’d be amazed how much planning went into delivering these keynotes, demos and sessions. I’ve been doing these shows for years, and the first thing I was taught was to know your audience. For me MIX has been all about exciting developers and designers, but I appreciate that there are people watching online or reading press articles who see things through a different lens. With that in mind, I’d like to clarify a few things.
I’ve talked at length on my developer focused blog and in other forums about our commitment to designing a platform that prioritizes end user experience. Creating and then preserving an incredible customer experience is priority one for Windows Phone 7 Series. We make this point in every session. To illustrate the point we often remind developers that the vast majority of phones are purchased at retail, which means the “end user” we are focusing on is often referred to as a “consumer”. This is not to say that phones or Windows Phone 7 Series in particular are less valuable to business or corporate scenarios; it’s simply a comment on purchase behavior.
We are building a phone focused on the end-user. We are building a phone that will be, primarily, purchased by end-users. We know those end-users have busy personal & business lives. We are building a phone that will be GREAT for helping end-users deal with BOTH their personal & business lives.
Windows Phone 7 Series will be a great business phone. We applied the same end user focus to designing the phone’s business capabilities that we did with every other element of the phone. We asked people and even IT administrators what they need from a phone. The answer was consistent. They want a single device that excels at core business functions like email, reading and editing Office documents and collaboration, while also offering rich features and capabilities that help people stay on top of the different parts of their lives, at home and at work.
We expect Windows Phone 7 Series to appeal to people who are active, connected and working, so Exchange & SharePoint integration and the features within the new Office hub are core to the phone’s value. Similarly, we know that people add these phones to corporate networks and that we need to make that process easy for administrators. Interestingly, when we talk to corporate IT staff and business decision makers they ask us to give them a compelling phone that will not only improve productivity, but also appeal to the end user’s “whole life,” as people wish to carry only one Smartphone to meet both business and personal needs. We think Windows Phone 7 Series will do this better than any other phone on the market today. WHICH BUSINESSES ARE YOU TALKING TO!?!?!?!?!?!
For us, it’s not a matter of “consumer” OR “corporate.” We view our target customer as the kind of person who is looking to technology as a helper in their lives, and we find this kind of person in small businesses, all the way to the largest corporations. Whichever end of the spectrum they are in, we are building a phone that works for them, in their environment.
So when we tell developers and designers that we’ve built a platform for consumers / end users / people, we simply mean that experience is the high order bit – not quantity of features, range of form factors or anything else.
How we tell our story may vary by audience or event, but our singular focus on creating and preserving a great experience for the people who carry a Windows Phone is consistent.
Cheers,
Charlie Kindel
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This is dumb. I'm sorry, but perhaps you should have talked with some real businesses instead of the fa*gy ones in Silicon Valley. My boss isn't okay with my going on Facebook during work hours. My company also doesn't want my personal phone accessing my company's exchange server. Perhaps Microsoft should have talked with some REAL businesses rather than progressive ones run by overgrown teens.
Like those "typical" households they used to test Vista...facepalm.
rorytmeadows said:
This is dumb. I'm sorry, but perhaps you should have talked with some real businesses instead of the fa*gy ones in Silicon Valley. My boss isn't okay with my going on Facebook during work hours. My company also doesn't want my personal phone accessing my company's exchange server. Perhaps Microsoft should have talked with some REAL businesses rather than progressive ones run by overgrown teens.
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I don't mean to sound like I'm defending Microsoft's actions with WP7S -- I definitely am not, and am outspoken about my views regarding WP7s -- but the article said they talked with IT staff and management.
I work in IT, and there's a big difference between us and the management. People at the business use company PCs on the company network to go on Facebook and a variety of other personal sites. People use their company-issued BBs to do personal things.
As IT staff members, we don't care. It's business management that cares. My boss -- manager in charge of technical services -- just shrugs off the Facebook network traffic -- it's not his problem, he just keeps the network running.
Modern IT staffs -- in general -- are very liberal. It's the business management that cracks down on stuff like that.
Also, while management may be deep-rooted in a control, all work no fun philosophy, whether they like it or not, they're waking up to the fact that this generation of worker likes to be liberated. It's being pushed to them by speakers and writers and pundits everywhere.
I work in IT management in a large government department and that's the trend that we are working towards, we understand there is very little we can do to STOP people trying to use these types of services but if we can have appropriate policies and guidelines in place we at least have some control.
Work-Life balance is a big thing that some employers are trying to push, so there is definately merit to the idea.
Micro$oft = Apple in disguise. They are following Apple to get the BIG BUCKS now.
hidden_hunter said:
I work in IT management in a large government department and that's the trend that we are working towards, we understand there is very little we can do to STOP people trying to use these types of services but if we can have appropriate policies and guidelines in place we at least have some control.
Work-Life balance is a big thing that some employers are trying to push, so there is definately merit to the idea.
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Hmm this is interesting. I'm not sure why it's becoming acceptable to check your Facebook messages while at work. Or at least why would people be laying back and giving up some bandwith for it. I'm having a hard time why *.facebook.com isn't already added to firewalls.
rorytmeadows said:
Hmm this is interesting. I'm not sure why it's becoming acceptable to check your Facebook messages while at work. Or at least why would people be laying back and giving up some bandwith for it. I'm having a hard time why *.facebook.com isn't already added to firewalls.
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Employers are realizing that the liberated worker is actually happier and therefore more productive.
The big boss in my IT department is very hands off in this way, he walks by people standing around talking about not-work, looking up webpages that aren't work, et cetera, and doesn't even care.
He hires only skilled workers, gives them basically unlimited freedom, and as long as the jobs get done, he doesn't care.
It pays off too, everyone there is fiercely dedicated to him and their work, and we have exceptional quality and exceptional turn around, because instead of constantly fearing crossing the line, we want to work because we want him to be happy, because he's so good to us that upsetting him would be devastating.
Spike15 said:
Employers are realizing that the liberated worker is actually happier and therefore more productive.
The big boss in my IT department is very hands off in this way, he walks by people standing around talking about not-work, looking up webpages that aren't work, et cetera, and doesn't even care.
He hires only skilled workers, gives them basically unlimited freedom, and as long as the jobs get done, he doesn't care.
It pays off too, everyone there is fiercely dedicated to him and their work, and we have exceptional quality and exceptional turn around, because instead of constantly fearing crossing the line, we want to work because we want him to be happy, because he's so good to us that upsetting him would be devastating.
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Well that sounds promising for many, but honestly, I'd rather stay as far away from that Japanese-culture crap and hippie California sh*t as possible.
And then the other question becomes, what if the work ISN'T getting done. I mean this is America, so, most likely it isn't.
rorytmeadows said:
Hmm this is interesting. I'm not sure why it's becoming acceptable to check your Facebook messages while at work. Or at least why would people be laying back and giving up some bandwith for it. I'm having a hard time why *.facebook.com isn't already added to firewalls.
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Because we find that facebook is no less damaging than people standing around talking about football for 30 minutes
Spike15 said:
Employers are realizing that the liberated worker is actually happier and therefore more productive.
The big boss in my IT department is very hands off in this way, he walks by people standing around talking about not-work, looking up webpages that aren't work, et cetera, and doesn't even care.
He hires only skilled workers, gives them basically unlimited freedom, and as long as the jobs get done, he doesn't care.
It pays off too, everyone there is fiercely dedicated to him and their work, and we have exceptional quality and exceptional turn around, because instead of constantly fearing crossing the line, we want to work because we want him to be happy, because he's so good to us that upsetting him would be devastating.
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Yep pretty much, if the work's being done you could sit on facebook all day as far as my boss is concerned
hidden_hunter said:
Because we find that facebook is no less damaging than people standing around talking about football for 30 minutes
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As someone that was fired from a job because of LiveJournal content, I don't think I can agree with that statement.
rorytmeadows said:
Well that sounds promising for many, but honestly, I'd rather stay as far away from that Japanese-culture crap and hippie California sh*t as possible.
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As a person who is totally anti-hippie, I can say that it's not "hippie California sh*t [sic]", it's just appealing to human nature.
People who are satisfied with their situation will work harder than people who aren't, and they'll do better work.
It's even gone so far that my immediate superior actually doesn't tell anyone what to do anymore. He just asks you to do it, and because he's such an easygoing dude that's a joy to work for, you do it because the prospect of upsetting him after how good he's been to you is distressing.
It's about people wanting to go to work, wanting to get the work done, and that leading to better output that people who drag themselves to work just for the paycheque.
Sometimes I forget that I'm being paid.
Sometimes I forget to go home on time.
Sometimes I work at home on my free time.
rorytmeadows said:
And then the other question becomes, what if the work ISN'T getting done. I mean this is America, so, most likely it isn't.
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Then you can that worker and find someone who will do the work?
You make it seem as though just because you treat your employees with kindness and respect you can't fire them if they don't perform.
Also: Who's to say "this" is America? I take exception to that -- I wouldn't live in such a terrible country.
In my country our banks have money.
Spike15 said:
As a person who is totally anti-hippie, I can say that it's not "hippie California sh*t [sic]", it's just appealing to human nature.
People who are satisfied with their situation will work harder than people who aren't, and they'll do better work.
It's even gone so far that my immediate superior actually doesn't tell anyone what to do anymore. He just asks you to do it, and because he's such an easygoing dude that's a joy to work for, you do it because the prospect of upsetting him after how good he's been to you is distressing.
It's about people wanting to go to work, wanting to get the work done, and that leading to better output that people who drag themselves to work just for the paycheque.
Sometimes I forget that I'm being paid.
Sometimes I forget to go home on time.
Sometimes I work at home on my free time.
Then you can that worker and find someone who will do the work?
You make it seem as though just because you treat your employees with kindness and respect you can't fire them if they don't perform.
Also: Who's to say "this" is America? I take exception to that -- I wouldn't live in such a terrible country.
In my country our banks have money.
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Well, I understand where you're coming from and I can definitely see that productivity would work with that kind of management there. But in a lot of companies, like mine, your workforce isn't bright enough to respond in that manner. I am a therapist at a day program that employs high school graduates (some of which who knows how they made it through high school) and thus, it's a battle to get the work done. They can be gotten rid of, but then replaced by a workforce of the same caliber. Such is my field. Then because of that dominate culture, the "laziness" rubs off on the educated some that also share the space. I don't want any of them on their Facebook accounts at work.
Most of the companies in this country are full of a workforce that can't spell the word workforce. You're entrusting them to these same philosophies of management? You don't have very good odds doing so.
And if you think that this workforce isn't the target audience, that's incorrect. It's the ineducated that rush out to buy Apple products because of the flashiness and lack of functionality. They may not have the money, but hey, there's always public assistance so they can live in a ****ty house, have 3 kids while making $25k a year, and still go out and buy an expensive phone and TV as long as there is a credit card that can be used.
rorytmeadows said:
And if you think that this workforce isn't the target audience, that's incorrect. It's the ineducated that rush out to buy Apple products because of the flashiness and lack of functionality. They may not have the money, but hey, there's always public assistance so they can live in a ****ty house, have 3 kids while making $25k a year, and still go out and buy an expensive phone and TV as long as there is a credit card that can be used.
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I don't understand why the fact that the average consumer is the target totally precludes enthusiast features.
THIS IS MICROSOFT WE'RE TALKING ABOUT!
JUST LOOK AT WINDOWS!
I boot up my Windows 7 machine, I see a very clean, very easy-to-use interface.
My 51-year-old mother, who is probably the most computer illiterate person I have ever met, can use Windows 7, she can use Internet Explorer 8, she can use Microsoft Outlook 2007, and does so on a regular basis, without my help.
By the logic of the WP7S designers, it is impossible that this operating system, that these programs, be useable by people like me -- I am an IT professional. I spend my days at work writing scripts, building and maintaining servers and networks et cetera.
But it's not impossible! Microsoft was the company that showed us this by bringing a "complicated" system to 92% of the computer market!
Let's take that clean, easy-to-use interface I get when I boot my computer.
But now I want more power. I can easy hit WIN+R and type "powershell" and hit ENTER to get a terminal window I can use to do basically anything. I can easy go Start ==> Control Panel to get at the guts of the operating system. There are a million ways -- from right-clicking to hitting keyboard shortcuts -- to get to advanced features, that are hidden in plain sight from the average consumer.
Microsoft wanted Windows 7 and Vista to be easier to use, less confusing, more user-friendly, et cetera. Did they take out the things that made the operating system good for enthusiasts and specialists? Things like Active Directory, MMC, Command Prompt, Control Panel, Administrative Tools, et cetera?
No, in fact, the most powerful administrative tool to come out of Redmond since MMC -- PowerShell -- was added as a default in Windows 7!
I literally cannot believe this is the same company that brought us the likes of Windows. They're the company that took DOS and built Windows, with all the functionality except now useable by a broader audience, and throughout their history they've continued to do that, adding more advanced features to every product while simultaneously making it easier to use, and not just for the average user! Their software targeted at experts becomes easier and easier to use too!
Windows Phone 7 Series is a failure, and betrays everything I respected and thought I knew about my favourite company.
Spike15 said:
I don't understand why the fact that the average consumer is the target totally precludes enthusiast features.
THIS IS MICROSOFT WE'RE TALKING ABOUT!
JUST LOOK AT WINDOWS!
I boot up my Windows 7 machine, I see a very clean, very easy-to-use interface.
My 51-year-old mother, who is probably the most computer illiterate person I have ever met, can use Windows 7, she can use Internet Explorer 8, she can use Microsoft Outlook 2007, and does so on a regular basis, without my help.
By the logic of the WP7S designers, it is impossible that this operating system, that these programs, be useable by people like me -- I am an IT professional. I spend my days at work writing scripts, building and maintaining servers and networks et cetera.
But it's not impossible! Microsoft was the company that showed us this by bringing a "complicated" system to 92% of the computer market!
Let's take that clean, easy-to-use interface I get when I boot my computer.
But now I want more power. I can easy hit WIN+R and type "powershell" and hit ENTER to get a terminal window I can use to do basically anything. I can easy go Start ==> Control Panel to get at the guts of the operating system. There are a million ways -- from right-clicking to hitting keyboard shortcuts -- to get to advanced features, that are hidden in plain sight from the average consumer.
Microsoft wanted Windows 7 and Vista to be easier to use, less confusing, more user-friendly, et cetera. Did they take out the things that made the operating system good for enthusiasts and specialists? Things like Active Directory, MMC, Command Prompt, Control Panel, Administrative Tools, et cetera?
No, in fact, the most powerful administrative tool to come out of Redmond since MMC -- PowerShell -- was added as a default in Windows 7!
I literally cannot believe this is the same company that brought us the likes of Windows. They're the company that took DOS and built Windows, with all the functionality except now useable by a broader audience, and throughout their history they've continued to do that, adding more advanced features to every product while simultaneously making it easier to use, and not just for the average user! Their software targeted at experts becomes easier and easier to use too!
Windows Phone 7 Series is a failure, and betrays everything I respected and thought I knew about my favourite company.
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I agree completely. You cannot get the poweruser features that IT specs and nerdy hobbiests like me without buying some application, or at least hacking the phone. You don't have to hack Windows 7 to browse the files or edit the registry. It's part of the OS, as expected.
Spike15:
Well said! I agree 100%.
Agreed,
But too bad .. Microsoft does not see it like that.
This WP7S, according them, it is a brand new line of product.
We should not relate it with Windows desktop OS anymore.
Why?
Because Microsoft clearly stated ... "Phone is not a PC".
No matter what, they will stick to that.
Only time will tell, whether WP7S is a failure or not.
When iPhone was first announced, we all complained it is too restricted (still now). But it is now gaining market rapidly and successful.
Oh yes, WP7S is not for power user like us. Because it is different, because it is NOT targeted to use, power user.
They target all those Facebook addicts, all those Xbox players, all those music souls.
But not techies, nor power users, thinkers, tweakers like us.
That's the thing that I regret about WP7S.
I hope the next iteration (WP7.1 or 7.5 or 8.0) will change the situation.
Until then, Android is the answer
Spike15 said:
I literally cannot believe this is the same company that brought us the likes of Windows. They're the company that took DOS and built Windows, with all the functionality except now useable by a broader audience, and throughout their history they've continued to do that, adding more advanced features to every product while simultaneously making it easier to use, and not just for the average user! Their software targeted at experts becomes easier and easier to use too!
Windows Phone 7 Series is a failure, and betrays everything I respected and thought I knew about my favourite company.
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Click to collapse
gogol said:
Agreed,
But too bad .. Microsoft does not see it like that.
This WP7S, according them, it is a brand new line of product.
We should not relate it with Windows desktop OS anymore.
Why?
Because Microsoft clearly stated ... "Phone is not a PC".
No matter what, they will stick to that.
Only time will tell, whether WP7S is a failure or not.
When iPhone was first announced, we all complained it is too restricted (still now). But it is now gaining market rapidly and successful.
Oh yes, WP7S is not for power user like us. Because it is different, because it is NOT targeted to use, power user.
They target all those Facebook addicts, all those Xbox players, all those music souls.
But not techies, nor power users, thinkers, tweakers like us.
That's the thing that I regret about WP7S.
I hope the next iteration (WP7.1 or 7.5 or 8.0) will change the situation.
Until then, Android is the answer
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Well, I guess a slate phone is the answer.
Why not a jailbroken iPhone?
eaglesteve said:
Why not a jailbroken iPhone?
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Because, even jailbroken, it still doesn't have SD card, removable battery, customization is poor, no hardware keyboard, not enough serious apps (lots of iFart, iBoobs i****...) etc.
gogol said:
When iPhone was first announced, we all complained it is too restricted (still now). But it is now gaining market rapidly and successful.
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Last chart I saw suggested that apple market share has been stuck at 25% for the last 3 months. I'm hoping that's not a one time occurrence, and is rather part of a trend. RIM is at 50%+ and increased a 1-2% during the same time (was expected to fall). Android moved up 5%, WinMo down 3-4%, Palm down 1-2%.
I'm hoping this is a trend so we get away from this idea that a phone does not need advanced features, and that people realize that devices that force vendor lockin is not a good idea.
I like marketplaces, but I don't like artificial enforcement of the marketplace. It's my device, I want to use it as I please. Generally, Freedom = good, artificial restriction = bad.
You can put a nice user-friendly candy-coated UI on something without ripping out the advanced features.
As for wp7, I am liking it better than the iphone experience, I don't think MS will prove to be as restrictive as Apple, so I hope it does well. However, I'm still undecided about what my next OS will be.
But I hope the market starts to swing more open and tech oriented with intuitive UIs on top of powerful open devices. And I hope this makes Microsoft open up their policies a bit as a result.
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